Monster Energy Demonstrates Ongoing Support for Veterans with $500,000 Contribution to Call of Duty Endowment

Monster Energy Demonstrates Ongoing Support for Veterans with $500,000 Contribution to Call of Duty Endowment

Monster and Call of Duty Endowment partnership is highlighted in a thrilling live gaming event

Monster Energy is proud to announce its sponsorship of the fifth annual Call of Duty Endowment (C.O.D.E.) Bowl presented by USAA. This prestigious event, organized by the Call of Duty Endowment, a non-profit dedicated to helping veterans find rewarding careers after their service, will showcase competitive gaming while raising awareness and funds for veteran employment.

“We are honored to have the opportunity to be part of such a meaningful and impactful event for another year," said Dan McHugh, CMO of Monster Energy. "Monster is proud to contribute $500,000 in support of this cause. This partnership underscores our dedication to assisting veterans in their transition to the workforce.”

This year, the Call of Duty Endowment is celebrating fifteen years of Endowment impact, and the 125,000+ veterans who they’ve placed in jobs across all major industries since 2009. The average starting salary of these veterans placed by the Endowment’s partners is $70,000, two times the national starting average salary. Last year at C.O.D.E. Bowl IV, Monster Energy’s contribution resulted in 809 veterans receiving high-quality jobs, creating an economic impact of ??over $57 million in first-year salaries.

C.O.D.E. Bowl V, scheduled for August 28th, 2024, will feature prominent military esports teams from the United States, United Kingdom, and Canada going head-to-head for the coveted C.O.D.E. Bowl trophy. This year, in addition to the C.O.D.E. Bowl trophy, Monster Energy will be recognizing one outstanding player who has demonstrated a relentless pursuit of victory, and who Unleashed the Beast in the competition, with the "Monster Energy MVP" award.

Monster’s involvement in C.O.D.E. Bowl V, presented by USAA, along with its partnership with the Call of Duty Endowment underscores the company’s commitment to creative positive change in the community. By aligning with the Call of Duty franchise and its devoted fanbase, Monster Energy continues to champion core values of competition, camaraderie, and veteran support.

Fans can watch the tournament unfold live on August 28^th on YouTube and Twitch following the Call of Duty: Next event. It comes just weeks before the fall premier of Call of Duty: Black Ops 6, which will make its debut on October 25th, 2024.

For more information about Monster Energy, visit monsterenergy.com and follow Monster Energy on Twitch, YouTube, Facebook, Instagram and Twitter.

© 2024 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the property of their respective owners.

ABOUT MONSTER ENERGY

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the tradition, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy, including all of its drinks, at monsterenergy.com.

###