Casa Del Sol Signs U.S. Distribution Agreement with Southern Glazer's Wine & Spirits Following Key Executive Hire

Casa Del Sol Tequila, the award-winning luxury sipping tequila co-founded by Mexican-American actress, producer, director, and entrepreneur Eva Longoria, has announced a national distribution deal with Southern Glazer’s Wine & Spirits ("Southern Glazer's"), the world's premier distributor of wine and spirits, to handle their distribution across 41 U.S. markets and Canada.

“We are excited to continue the great relationship we have with Southern Glazer’s and their incredible team,” said Co-Founder, Eva Longoria. “The growth of this partnership represents such a pivotal moment for Casa Del Sol and Southern's expanding belief in backing female-led, sustainably-driven producers.”

“Casa Del Sol is a dynamic brand that has experienced exponential growth and great momentum in its first three years of business,” adds Wayne Chaplin, CEO of Southern Glazer’s. “We are proud to expand our relationship as part of our agave portfolio and we look forward to a long and successful partnership.”

This announcement comes in conjunction with the appointment of Sean Eckhardt joining the brand’s C-Suite team as Chief Commercial Officer. As CCO, Eckhardt will be instrumental in launching the brand in new markets and continuing its momentum as one of the fastest growing tequilas. Prior to joining the Casa Del Sol team, Eckhardt served as SVP of U.S. Sales at Bacardi USA where he drove the sales strategy for brands including Patrón and Grey Goose. He also served as SVP at Southern Glazer’s where he spearheaded the Sales & Marketing teams for the TransAtlantic division. 

“I’m thrilled to be joining the talented team at Casa Del Sol at such an exciting time and look forward to helping launch and support this next phase of growth, especially their relationship with Southern Glazer’s,” said CCO Sean Eckhardt. “I’ve worked with Southern Glazer’s for more than 15 years and they have proven themselves to be incredible partners in building brands, especially in the fast-growing tequila space. The uniqueness of Casa Del Sol combined with the power of Southern Glazer’s is sure to be a recipe for success.”

Since the brand’s launch in 2022, Casa Del Sol has achieved tremendous growth, closing out 2023 as one of the fastest growing tequilas over $40. The brand also received multiple awards in this year’s San Francisco World Spirits Competition and Platinum in this year’s SIP Awards for their 11:11 Angel’s Reserve.

Casa Del Sol’s four expressions - Blanco, Reposado, Añejo, and 11:11 Angel’s Reserve, are currently available in 45 markets throughout the country as well as throughout Mexico, Canada, and France, which the brand recently launched in following a successful partnership at Vogue World: Paris in June.

To learn more, visit CasaDelSolTequila.com and follow Casa Del Sol on Instagram @CasaDelSolTequila. 

ABOUT CASA DEL SOL TEQUILA

Casa Del Sol is an award-winning, ultra-smooth luxury tequila where French craftsmanship meets Mexican artistry. Uniquely aged in the finest Cognac barrels made of Limousin oak under the guidance of Carmen Gonzalez, one of the few female Maestra Tequileras in the world, Casa Del Sol sets out to redefine the tequila category. Each bottle of Casa Del Sol is inspired by the sunset’s golden hour and the legend of Mayahuel, the Goddess of Tequila.

With an eye for quality, Casa Del Sol prioritizes social, economic, and environmental practices which includes exclusively partnering with a 100% Mexican-owned distillery that has been proudly awarded the ESR® (Empresa Socialmente Responsable) distinction for sustainability, social responsibility, and the sustainable cultivation of agave.

As a female-led producer with a majority of females in leadership positions, Casa Del Sol is also developing programs to help level the playing field for women in the Altos de Jalisco region, who have historically had limited access to services and resources, to improve both their personal and professional development. 

ABOUT SOUTHERN GLAZER’S WINE & SPIRITS

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 44 U.S. states, the District of Columbia, and Canada, as well as brokerage operations through its WEBB Banks division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information follow us on Facebook, Twitter and Instagram @sgwinespirits.