• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

RECOVER 180 Gears Up For The 2024-25 NFL Season Alongside a Star-Studded Roster

info_outline PRESS RELEASE posted by RECOVER 180

Sep. 4, 2024 at 3:09 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01
[LOS ANGELES, CALIFORNIA – SEPTEMBER 4, 2024] - With the 2024-25 NFL season kicking off this week, RECOVER 180™, the only organic sports drink formulated for balanced hydration, is excited to enter its first full football season alongside a roster of legendary athlete partners. Developed for optimal recovery and performance, RECOVER 180 is looking forward to fuelling its partners with organic sports hydration all season long. 

Since its inception, RECOVER 180 has demonstrated its commitment to supporting athletes in their quest for peak performance, both on and off the field. From peewee leagues to professional levels, athletes everywhere have turned to RECOVER 180 to stay hydrated and recover better during the rigorous summer training camps. During the offseason, RECOVER 180 also played a key role as the Official Hydration Partner for Brock Purdy’s Youth Football Camps in San Francisco and his college town of Ames, Iowa, ensuring young athletes stayed fuelled and hydrated. 

“We are thrilled to have Brock, Kyler, DeMarvion, and Kenneth on our RECOVER 180 roster as we head into the 2024-2025 season,” said Lance Collins, CEO and Founder of RECOVER 180. “These athletes represent the relentless determination and resilience that define our brand. Their dedication to their sport and recovery makes them ideal partners for RECOVER 180.” 

Throughout this partnership, Purdy, Murray, Overshown, and Walker III will actively engage with their fans to highlight the essential role that hydration and recovery play in achieving peak performance. They’ll share their personal experiences and insights, emphasizing that recovery isn’t just an afterthought—it's a vital part of the training process. By educating consumers on the importance of what you put into your body and how you take care of it after exertion, they’ll help reinforce the message that effective recovery is just as critical as the intensity and consistency of your training. This collaboration aims to inspire athletes of all levels to prioritize their well-being, ensuring they’re not only training hard, but also recovering smart. 

RECOVER 180 remains the go-to organic sports drink, whether in-season or off- season. Formulated with a balanced blend of electrolytes, vitamins, and antioxidants, RECOVER 180 is designed to deliver balanced hydration and help athletes and active individuals rehydrate, replenish, and recover faster, optimizing their athletic performance. By teaming up with elite NFL stars, RECOVER 180 aims to inspire athletes at every level to recover better. 

RECOVER 180 is available for purchase nationwide via QuikTrip, Whole Foods, and Amazon as well as regionally through SaveMart/Lucky’s, Erewhon, QFC, King Soopers, Smiths, G&M Oil, HyVee, Giant Eagle, King Kullen, Schnucks, Kroger MidAtlantic, Royal Farms, ShopRite, Wegman’s, Kroger Nashville, Hot Spot convenience stores, Williams Foods, and more. RECOVER 180 is available in 16.9fl oz bottles ($2.49-2.79) or a 16.9fl oz 12-pack on Amazon ($29.99). 

To learn more about RECOVER 180, visit drinkrecover.com and follow @drinkrecover on Instagram and TikTok. 

### 

About RECOVER 180 
Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG. Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, as well as Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company’s partnerships also extend to premier independent distributors nationwide and can also be found online at Amazon and drinkrecover.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Key Account Manager - Northeast - Good Boy Vodka

Key Account Manager - Northeast - Good Boy Vodka

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

Sales Partner - Beverage Co-Manufacturing (Remote/Commission) - Homage & Hustle

Sales Partner - Beverage Co-Manufacturing (Remo...

Director of Brewing Operations  - Kane Brewing Company

Director of Brewing Operations - Kane Brewing ...

Asheville General Manager - Hi-Wire Brewing

Asheville General Manager - Hi-Wire Brewing

Facilities Maintenance Coordinator - Foothills Brewing

Facilities Maintenance Coordinator - Foothills ...

View All Jobs|Post a Job

More News

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’

Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”

Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”

Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business

Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business

Uncle Nearest Moves Closer To Possible New Ownership

Uncle Nearest Moves Closer To Possible New Ownership

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Innovations Brewer - Berkeley Yeast - Berkeley Yeast
  • Brewer - Attaboy Beer - Attaboy Beer
  • Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco - Mountains Walking Brewery/New Hokkaido Bevco
  • Vermont Sales Specialist - Burlington Beer Co. - Burlington Beer Co.
  • Sales Representative - Sap House Meadery - Sap House Meadery
  • Market Manager - Carolinas - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
  • Market Manager - Atlanta - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man
  2. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  3. How Spade’s ‘Approachable,’ Anti-Functional Modern Soda Landed Walmart
  4. Taste Radio: TRUFF’s Founders: ‘The Status Quo Is In All Of Our Hands’
  5. Ryl Tea Brings In $20M As Retailers Bet on “Modern Tea Movement”
  6. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  7. Uncle Nearest Moves Closer To Possible New Ownership
  1. Four Roses Debuts Anthology Series with Oldest Release in Brand History
  2. PA Malt and Brewed Beverage Industry Promotion Board Launches “PA Brews”
  3. Black Market Signs Exclusive Distribution Agreement with Ajax Turner in Tennessee
  4. Black Market Signs Exclusive Distribution Agreement with Lohr Distributing Company in Missouri
  5. Black Market Shrinks the Bottle, Not the Experience
  6. Hightails, LLC Introduces HIGH STANDARD, a Female-Focused THC Beverage Engineered for Premium Retail Velocity
  7. Stateside Brands Earns 2026 Top Workplaces Honor
  1. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  2. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  3. Uncle Nearest Moves Closer To Possible New Ownership
  4. Uncle Nearest Stays in Receivership; Founder’s Holding Company Added
  5. RNDC Layoffs Continue in WA, SD Ahead of Potential Deals
  6. New RTDs From Mission Craft, Tavern, Boston Beer and More
  7. NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
  1. 2025 Craft Volume Declined 4%, Not 5.1% as Previously Reported, per BA Correction
  2. Right Coast’s Italian Ice Heats Up at Trader Joe’s, Kicks Off 3rd Summer in 23 States
  3. Spirits Found Growth Despite Rainy Memorial Day Weekend, per Circana Weekly Scans
  4. BevNET Live NYC 2026: Athletic’s Bill Shufelt, THC Beverages, and the Forces Reshaping the Drink Industry
  5. Columbia Distributing Strikes Another PNW Deal, Makes Strategic Investment for 30% of Hayden Beverage in Idaho
  6. Uncle Nearest Nears Possible Sale as Receiver Signs Letter of Intent
  7. TJ Sheehan Distributing to Acquire Eagle Beverage in Central NY
View All|Submit News

Promoted PR Posts

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

Borjomi Enters the U.S. at Scale, Putting Gut Health Front and Center

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

EL JEFE GLOBAL, LLC Announces Major Canadian Expansion with Beverage World Inc.

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙