University of Michigan Alumni Bring Innovative Sake Brand to the Big House

FOR IMMEDIATE RELEASE

Contact: Jason Kraft, 248-763-8537

As the University of Michigan football team kicks off its historic 2024 season, fans at Michigan Stadium will have an exciting new beverage option to celebrate with. Alumni-founded sake company Sake High! is introducing its modern take on traditional Japanese rice wine to the Big House, marking a significant milestone for both the brand and the stadium.

Sake High!'s debut at Michigan Stadium coincides with a groundbreaking change in the venue's nearly century-old tradition. For the first time, alcohol will be served at The Big House, with Sake High! proudly taking its place among the new offerings.

"Michigan Stadium, celebrating almost 100 years of tradition, will now offer our canned sake to 110,000 passionate fans every Saturday this fall," said Brenna Turner, Co-Founder and Owner of Sake High!. "We're thrilled to be part of this new chapter in Big House history."

The company's presence at Michigan Stadium represents a homecoming for founders Turner and Joey Labes. 

"This is where it all began for us," Turner added. "Launching our sake at the Big House feels like coming full circle. Michigan's global fan base and tradition of embracing innovation make it the perfect fit for our mission of making sake more accessible and fun."

Sake High! aims to redefine sake for a new generation by simplifying the often-confusing world of rice wine. Their junmai sake offers a clean, crisp flavor profile that pairs well with a variety of foods, including gameday favorites. Made with just four ingredients - water, rice, koji, and yeast – Sake High! is gluten-free, vegan, and free of additives.

As one of the few woman-founded and operated sake companies in the nation, Sake High! is breaking new ground in the industry. 

"We're excited to introduce more people to the joys of sake in a fun, approachable way," said Labes, Co-Founder and CEO. "Whether you're a sake novice or connoisseur, our goal is to create the perfect sake to enjoy with friends, family, and new adventures."

Fans can find Sake High! at sections 9, 11, 14, 20 and 23 of Michigan Stadium throughout the 2024 football season. For more information about Sake High! and where to find their products, visit sakehigh.com, or follow them on Instagram @drinksakehigh.