Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Creativity Reigns Free In The New Royal Salute Fashion Collection Edition, With Visionary Designer Harris Reed

info_outline PRESS RELEASE posted by Chivas Brothers

Sep. 12, 2024 at 6:06 am

X LinkedIn Reddit Facebook Email
Report Press Release
WhiskyFashionCollaboration Chivas BrothersRoyal SaluteHarris Reed
Spirits Companies
  • image-01

Royal Salute, the master of exceptionally aged Scotch whisky, announces the next chapter of its Fashion Collection, partnering with visionary designer Harris Reed. The collaboration captures the craftsmanship, elegance, and extraordinary creativity of both partners in an audacious new expression; the Royal Salute 21 Year Old Harris Reed Edition.

 

Kick-starting a journey of true collaboration, Royal Salute Master Blender Sandy Hyslop hosted Harris Reed for a private blending session at the iconic Strathisla Distillery in Speyside, Scotland where together they crafted the bold new 21 Year Old blend.

 

To dress the new Scotch whisky, Harris Reed - renowned for his perfectly crafted demi-couture designs, gender-fluid fashion and A-list celebrity following - took inspiration from his own signature headpieces and Royal Salute’s heritage story to create a modern interpretation of a royal crown. A striking halo of feathers adorns each theatrical flagon design, juxtaposing traditional regal cues and capturing the innovative edge that is at the core of the Fashion Collection. The design is cast in three colourways, each individually stunning and together enticing fashion royalty and collectors alike.

 

Inside the flagon, the exceptional new Scotch captures all the superior characteristics of Royal Salute’s hallmark style, intertwined with new notes of distinction. Through meticulous testing and ‘four-hands’ creative development between Sandy Hyslop and Harris Reed, the Royal Salute 21 Year Old Harris Reed Edition marries the finest Scotch whiskies within Royal Salute’s enviable inventory. Together the two masters of their crafts ensured that the designer’s vision and design aesthetics for the flagons seamlessly translated into the liquid within. 

 

The 21 Year Old Scotch is a beautifully balanced blend including sherry-matured Braeval whisky, bringing notes of raisins and spice. Chosen for its evocation of Reed’s childhood memories, this liquid is married with malts matured in American oak barrels for heightened fruit and sweet notes. To perfectly round off this already superb blend, the rare inclusion of a grain whisky finished in charred virgin oak barrels intertwines layers of vanilla into a luxuriously creamy texture. 

 

Harris Reed shared his thoughts on the partnership: “I always strive to focus my creativity on magnifying what’s on the inside, and diving into the depths of Royal Salute’s unique heritage and our shared passion for craft and pushing creative boundaries became a rich source of inspiration throughout our collaboration. Luxury is something to collect and treasure, and I am so delighted to share such an exceptional whisky that can be enjoyed and talked about around the globe.”

 

Catapulting the collaboration to stylistic new heights, Harris Reed has also designed an exclusive fashion collection of three distinct looks, inspired by the three flagon designs and accompanied by matching bespoke headpieces that showcase the designer’s famed style and signify a new royalty coming to power in a theatrically magical way. Royal Salute enlisted praised female director Ruth Hogben to capture Harris Reed’s journey of creativity, culminating in iconic supermodel Erin O’Connor perfectly embodying the inspiration behind this collaboration dressed in a fourth bespoke Harris Reed creation for Royal Salute.

 

The release of the Royal Salute 21 Year Old Harris Reed Edition on 12th September 2024 will coincide with London Fashion Week. Available across select luxury retailers worldwide, it will come with an RRP of $248 USD. 

 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Good Boy Vodka Moves Distribution to California Beverage Solution

Good Boy Vodka Moves Distribution to California Beverage Solution

Reed’s Trying To ‘Earn Back’ Retailers After ‘Challenging’ Q2

Reed’s Trying To ‘Earn Back’ Retailers After ‘Challenging’ Q2

Hayden Beverage to Acquire Scout Distribution Idaho JV

Hayden Beverage to Acquire Scout Distribution Idaho JV

SPONSORED POST
From Chaos to Clarity: How Food & Beverage Brands Are Streamlining Content and Powering Growth

From Chaos to Clarity: How Food & Beverage Brands Are Streamlining Content and Powering Growth

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Brewer - First & Second Shift - Great Central Brewing Company

Brewer - First & Second Shift - Great Central B...

Florida Market Manager - Trail Magic THC Beverages - Trail Magic / Minneapolis Cider Company

Florida Market Manager - Trail Magic THC Bevera...

Packaging Technician - Austin Street Brewery

Packaging Technician - Austin Street Brewery

Territory Manager - Greater Boston/Metro West - Lone Pine Brewing Company

Territory Manager - Greater Boston/Metro West -...

Brewer - Level 3 - Melvin Brewing

Brewer - Level 3 - Melvin Brewing

Regional Sales Representative (MO & Central/Southern IL), - Maplewood Brewery & Distillery

Regional Sales Representative (MO & Central/Sou...

View All Jobs|Post a Job

More News

Hayden Beverage to Acquire Scout Distribution Idaho JV

Hayden Beverage to Acquire Scout Distribution Idaho JV

Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks

Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks

Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven

Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven

Tariffs, Inflation And Shifting Consumer Habits Signal Retail Uncertainty Ahead

Tariffs, Inflation And Shifting Consumer Habits Signal Retail Uncertainty Ahead

Beverage Industry Jobs

  • National Accounts Manager - Doweneast Cider - Doweneast Cider
  • Bartenders and Servers - Eckhart Beer Co. - Eckhart Beer Co.
  • Territory Sales Representative - Bayou City Hemp Company - Bayou City Hemp Company
  • Category Manager, Whole Foods - Once Upon a Farm - Once Upon a Farm
  • Contract Sales Manager (6 Month) - Hybrid - LeBev Corporation (DBA Mocktail Club) - LeBev Corporation (DBA Mocktail Club)
  • Market Manager - Carbliss - Carbliss
  • Market Manager - Carbliss - Carbliss
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Good Boy Vodka Moves Distribution to California Beverage Solution
  2. Reed’s Trying To ‘Earn Back’ Retailers After ‘Challenging’ Q2
  3. Hayden Beverage to Acquire Scout Distribution Idaho JV
  4. Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC Drinks
  5. Distribution: Walmart Welcomes De La Calle, 1st Phorm Heads to 7-Eleven
  6. Tariffs, Inflation And Shifting Consumer Habits Signal Retail Uncertainty Ahead
  7. Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer
  1. Beverage Stabilizers Market to Reach USD 4.07 Billion by 2033
  2. Tequila Ocho To Release New Barrel Proof Reposado
  3. Kings County Distillery Announces New Flagship Offering, Adding Straight Empire Rye to their Core Portfolio
  4. Barmen 1873 Bourbon Debuts Limited-Edition Lainey Wilson Whirlwind World Tour Commemorative Bottle
  5. Laird Superfood Expands Distribution with New Costco Availability Across Key U.S. Regions
  6. Twisted Pine Brewing Co. Hosts Family Event for Collaborative Beer Release & Fundraiser to “FILL THE BOOT” with Boulder Firefighters IAFF Local 900 for Muscular Dystrophy Association
  7. Twinings Announces The Debut Of Twinings Refreshers
  1. RTD Spirits Growth Not Slowing; High ABV Is Future Battleground
  2. Good Boy Vodka Moves Distribution to California Beverage Solution
  3. Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer
  4. Judge Considers Receivership for Uncle Nearest Whiskey Amid $100M Loan Default
  5. F1 Champion Lewis Hamilton, Casa Lumbre Expand Almave with Mezcal Alternative
  6. Drnxmyth Is Shutting Down. Here’s What Went Wrong
  7. A Royal Sip: Buckingham Palace Now Sells RTDs
  1. Brewbound Podcast: A Look at Uncle Nearest’s Fight to Retain Control of Operations
  2. Good Boy Vodka Moves Distribution to California Beverage Solution
  3. Hayden Beverage to Acquire Scout Distribution Idaho JV
  4. Press Clips: Boston Beer CFO to Receive $1.2M in Stock as Retention Bonus; Kyle Park Leading Neshaminy Creek as CEO
  5. ‘Too Good To Pass Up’: Not Beer Launches THC Drinks
  6. CPI: Bev-Alc Away From Home Continues to Outpace Overall Inflation in July
  7. Tilray Revamps US THC Drinks with Higher Dosage Options
View All|Submit News

Promoted PR Posts

AL’s Signs Licensing Deal with Industrial Arts Brewing Company for its Classic Non-Alcoholic Lager

AL’s Signs Licensing Deal with Industrial Arts Brewing Company for its Classic Non-Alcoholic Lager

David Dobrik’s Snack Brand Wavers Launches Nationally with Gopuff and BevMo! Stores Across California

David Dobrik’s Snack Brand Wavers Launches Nationally with Gopuff and BevMo! Stores Across California

BioVivo Science Invests $70 Million in New U.S. Facility and Launches Water-Soluble American Ginseng Extract at IFT FIRST 2025

BioVivo Science Invests $70 Million in New U.S. Facility and Launches Water-Soluble American Ginseng Extract at IFT FIRST 2025

Unbuzzd Wellness Commences Reg D Capital Raise Campaign

Unbuzzd Wellness Commences Reg D Capital Raise Campaign

MTN WTR Announces Southern California Distribution Partnership with Los Angeles Distributing Company, Inc.

MTN WTR Announces Southern California Distribution Partnership with Los Angeles Distributing Company, Inc.

Charles Jacquin et Cie, Inc. Selects Reyes Beverage Group as New California Distribution Partner

Charles Jacquin et Cie, Inc. Selects Reyes Beverage Group as New California Distribution Partner

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙