• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Creativity Reigns Free In The New Royal Salute Fashion Collection Edition, With Visionary Designer Harris Reed

info_outline PRESS RELEASE posted by Chivas Brothers

Sep. 12, 2024 at 6:06 am

X LinkedIn Reddit Facebook Email
Report Press Release
WhiskyFashionCollaboration Chivas BrothersRoyal SaluteHarris Reed
Spirits Companies
  • image-01

Royal Salute, the master of exceptionally aged Scotch whisky, announces the next chapter of its Fashion Collection, partnering with visionary designer Harris Reed. The collaboration captures the craftsmanship, elegance, and extraordinary creativity of both partners in an audacious new expression; the Royal Salute 21 Year Old Harris Reed Edition.

 

Kick-starting a journey of true collaboration, Royal Salute Master Blender Sandy Hyslop hosted Harris Reed for a private blending session at the iconic Strathisla Distillery in Speyside, Scotland where together they crafted the bold new 21 Year Old blend.

 

To dress the new Scotch whisky, Harris Reed - renowned for his perfectly crafted demi-couture designs, gender-fluid fashion and A-list celebrity following - took inspiration from his own signature headpieces and Royal Salute’s heritage story to create a modern interpretation of a royal crown. A striking halo of feathers adorns each theatrical flagon design, juxtaposing traditional regal cues and capturing the innovative edge that is at the core of the Fashion Collection. The design is cast in three colourways, each individually stunning and together enticing fashion royalty and collectors alike.

 

Inside the flagon, the exceptional new Scotch captures all the superior characteristics of Royal Salute’s hallmark style, intertwined with new notes of distinction. Through meticulous testing and ‘four-hands’ creative development between Sandy Hyslop and Harris Reed, the Royal Salute 21 Year Old Harris Reed Edition marries the finest Scotch whiskies within Royal Salute’s enviable inventory. Together the two masters of their crafts ensured that the designer’s vision and design aesthetics for the flagons seamlessly translated into the liquid within. 

 

The 21 Year Old Scotch is a beautifully balanced blend including sherry-matured Braeval whisky, bringing notes of raisins and spice. Chosen for its evocation of Reed’s childhood memories, this liquid is married with malts matured in American oak barrels for heightened fruit and sweet notes. To perfectly round off this already superb blend, the rare inclusion of a grain whisky finished in charred virgin oak barrels intertwines layers of vanilla into a luxuriously creamy texture. 

 

Harris Reed shared his thoughts on the partnership: “I always strive to focus my creativity on magnifying what’s on the inside, and diving into the depths of Royal Salute’s unique heritage and our shared passion for craft and pushing creative boundaries became a rich source of inspiration throughout our collaboration. Luxury is something to collect and treasure, and I am so delighted to share such an exceptional whisky that can be enjoyed and talked about around the globe.”

 

Catapulting the collaboration to stylistic new heights, Harris Reed has also designed an exclusive fashion collection of three distinct looks, inspired by the three flagon designs and accompanied by matching bespoke headpieces that showcase the designer’s famed style and signify a new royalty coming to power in a theatrically magical way. Royal Salute enlisted praised female director Ruth Hogben to capture Harris Reed’s journey of creativity, culminating in iconic supermodel Erin O’Connor perfectly embodying the inspiration behind this collaboration dressed in a fourth bespoke Harris Reed creation for Royal Salute.

 

The release of the Royal Salute 21 Year Old Harris Reed Edition on 12th September 2024 will coincide with London Fashion Week. Available across select luxury retailers worldwide, it will come with an RRP of $248 USD. 

 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Lemon Perfect Nets Fresh $9.7M

Lemon Perfect Nets Fresh $9.7M

The Top 10 Most Read BevNET Stories of 2025

The Top 10 Most Read BevNET Stories of 2025

The Top Legal Sagas in Bev-Alc of 2025

The Top Legal Sagas in Bev-Alc of 2025

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Retail General Manager - Lord Hobo Brewing Company

Retail General Manager - Lord Hobo Brewing Company

Brewer - Bottle Logic Brewing

Brewer - Bottle Logic Brewing

Head Production Brewer - Alaska Pacific Beverage Company

Head Production Brewer - Alaska Pacific Beverag...

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Off-Premise Sales Representative - Cinderlands Beer Co.

Off-Premise Sales Representative - Cinderlands ...

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Operations & Fulfillment Coordinator - Resident Culture Brewing - Resident Culture Brewing
  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Lemon Perfect Nets Fresh $9.7M
  2. The Top 10 Most Read BevNET Stories of 2025
  3. The Top Legal Sagas in Bev-Alc of 2025
  4. Non-Alc Beverage Sales Remain ‘Healthy’ In December
  5. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  6. How ANA Brands Are Winning Investors and Retailers
  7. The Top Ten Most Read Spirits Stories of 2025
  1. Ginuary 2026 Gin Releases from James Bay Distillers: GIN 46 and Pineapple Gin
  2. Meat Church BBQ Ignites Strategic Partnership with Whiskey Startup Pursuit Spirits
  3. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  4. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  5. Elixir Kombucha Launches Chain-Wide at Earth Fare
  6. Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months
  7. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  1. The Top Legal Sagas in Bev-Alc of 2025
  2. The Top Ten Most Read Spirits Stories of 2025
  3. Stateside Aims to Spark Spiked Sports Drink Trend
  4. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  5. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  6. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  7. BevNET Announces 2025 Spirits Award Winners
  1. Brewbound’s 10 Most Read Stories of 2025
  2. BevNET Live: Agrowgate on Buying Smarter in 2026
  3. Brewbound Podcast: Anderson Valley Brewing’s Jason McConnell on Taking the Reins of a Beloved Brand
  4. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  5. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  6. Circana Weekly Scans: ‘The Grinch Stole the Green’
  7. The Top Legal Sagas in Bev-Alc of 2025
View All|Submit News

Promoted PR Posts

Natural Immunogenics Corporation Becomes Sovereign Naturals

Natural Immunogenics Corporation Becomes Sovereign Naturals

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

NHL Superstar Nathan MacKinnon Joins Chilly Ones as Brand Ambassador

NHL Superstar Nathan MacKinnon Joins Chilly Ones as Brand Ambassador

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

KUL MOCKS Partners with Sprouts Farmers Market for Exclusive Seasonal Launch of Spiced & Sparkling Mocktails

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙