Stash Tea Enters Tea Latte Category with Three New Delicious Innovations: Double Spice Chai, Earl’s Delight & Apple Blossom Tea Latte Concentrates

Tea Industry Pioneer Expands Product Portfolio with Expertly-Crafted, Cafe-Quality, Tea Latte Concentrates That Make At-Home Sipping Boldly Delicious & Convenient

Portland, OR. (Sept. 17, 2024) — Stash Tea, expert purveyor of high-quality, innovative teas crafted to deliver bold flavor, is marking an exciting entry into the latte category with the introduction of its Tea Latte Concentrates in three uniquely delicious varieties: Double Spice Chai, Earl's Delight, and Apple Blossom. Stash Tea’s new Tea Latte Concentrates offer teaheads a bold and unique way to enjoy café-quality lattes at home, catering to the growing consumer trend of at-home tea consumption which amounted to $2.92 billion in sales in 2024. Tea drinkers can sip their way to sublime by mixing equal parts Tea Latte Concentrate with their choice of non-dairy or dairy milk, and enjoy hot or iced for an exceptional tasting experience. Like all of Stash Tea’s products, these three Tea Latte Concentrates are masterfully created with premium, non-GMO ingredients, delivering latte lovers a perfectly balanced, barista-quality beverage that’ll transform their kitchen into a cafe.

Much like tea itself, Stash Tea’s rich history of quality innovation has been recognized and enjoyed for generations. With Millennials and Gen Z drinking more tea-based beverages in recent years and consumer preferences shifting toward clean-label options, Stash Tea is honoring its legacy in artfully-crafted, premium-quality tea beverages by bringing consumers Tea Latte Concentrates that deliver on quality and flavor above all else. Combined with Stash Tea’s commitment to using no artificial ingredients, these Tea Latte Concentrates are blended by tea masters to give consumers peace of mind in choosing options that uplift their spirit and can help them feel good.

“At Stash Tea, we like to think of tea as a language – even if we don’t speak the same language, tea helps us express our happiness and feelings,” said Nami Yamamato, CEO of Yamamotoyama. “In a similar vein, people of different generations and cultures have been drinking tea for centuries. As consumer preferences change and the demand for wellness-forward tea-based beverages increases, we’re seeing the industry connect back to its roots of drinking tea to improve one’s health. The launch of our Tea Latte Concentrates nods to these insights and the dedication we’ve held firmly for over 50 years. We’re thrilled to bring at-home baristas a high-quality Tea Latte Concentrate that emulates a specialty beverage found at their local coffee shop or teahouse, made with natural ingredients designed to elevate their mental and physical health - all from the comfort of home.”

Born out of a fervent love for combining herbs, spices, and botanicals, Stash Tea’s Tea Latte Concentrates uplift the mind, body, and soul through revitalizing tea blends. Consumers can simply mix equal parts Tea Latte Concentrate and their choice of milk for a warm and cozy beverage, or serve over ice to quench their thirst. These tasty Tea Latte Concentrates are available in three distinct flavors, offering a delicious twist on the classic favorites:

?      Double Spice Chai: Sweet yet spicy, this Tea Latte Concentrate harmonizes the bold flavors of chai with warm cinnamon, ginger and clove. Combined with milk, the tea latte’s rich and creamy texture makes it a delightful beverage to sip hot or iced – whichever suits consumers’ mood best!

?      Earl’s Delight: An uplifting twist on a quintessentially British tea, this Tea Latte Concentrate is infused with sweet, almond-like notes and bergamot bliss. When combined with milk and poured hot or iced, the Earl’s Delight Tea Latte Concentrate is sure to deliver a bright, full-bodied latte experience.

?      Apple Blossom: Floral and aromatic on the nose, this caffeine-free, herbal Tea Latte Concentrate features the delicate essence of crisp apple and calming chamomile with a hint of honey flavor. The Apple Blossom Tea Latte Concentrate offers an elegantly balanced and sophisticated flavor profile. Combine with milk, and experience this velvety, indulgent tea latte hot or iced from the comfort of your home.

Stash Tea’s Double Spice Chai, Earl’s Delight, and Apple Blossom Tea Latte Concentrates are available starting in September at Fred Meyer and Shoprite, as well as on Stash Tea's website and Amazon. For Stash Tea’s full product portfolio and for more information on Stash Tea, visit Stash Tea's website.

About Stash Tea

Founded in Portland, Oregon, Stash Tea has been crafting wellness-forward, uplifting teas with high-quality, natural ingredients for over 50 years. Created by teaheads for teaheads, Stash Tea and its founders, Steve Smith and Steve Lee, have pushed the boundaries of specialty tea and pioneered today’s industry standards for masterful tea-making. Now one of the most popular flavor in the tea aisle, Stash was the first to bring lemon ginger flavored tea into the U.S. market with its Lemon Ginger Vitality Herbal Tea. The company was also a pioneer in sourcing its peppermint from the Pacific Northwest – setting today’s gold standard for quality peppermint tea – and the first to offer bagged Chai Tea in the U.S. Dedicated to responsible and ethical practices for people and the planet, all Stash Teas are crafted with high-quality, non-GMO certified ingredients.