NEW YORK, NEW YORK [September 21, 2024] – Today, Savoia Vino Aperitivo announces its “Spirit of Savoia” program in honor of the brand’s third anniversary. From now until December 21st, the brand will celebrate Italian Aperitivo Culture by launching a competition that highlights Savoia’s simplicity, versatility, and social connection, showcasing how adding just one ingredient can transform the entire cocktail experience.
Where tradition meets innovation, the “Spirit of Savoia” anniversary embodies the essence of the Italian aperitivo with every sip, capturing its soul, personality and heart. Drawing inspiration from visionary figures like Garibaldi, a key figure in Italian unification, and Marco Polo’s legendary Silk Road journeys, Savoia channels their spirit through the vision of its founder, Giuseppe Gallo. Founded in 2021 by Italian spirits expert Giuseppe Gallo, Savoia Vino Aperitivo was created as a ready-to-serve cocktail and can be used as a vermouth in mixology.
Savoia makes it easy to reinvent classic cocktails by encouraging consumers to embrace simplicity and versatility. For a Negroni, just add gin; for a Spritz, add prosecco; for an Americano, add soda or tonic; and for a Manhattan, just add whiskey.
As part of the “Spirit of Savoia” program, the brand will launch on-trade and off-trade competitions and giveaways for bartenders and consumers alike. Bartenders will be challenged to create a simple cocktail that enhances Savoia’s flavor with just one additional ingredient.
From September 21, the anniversary of SAVOIA’s creation, until December 21, bartenders can register for the program via the Spirit of Savoiawebsite. The platform is open to bars in Italy, Greece, Great Britain, Hong Kong, Spain, and the United States, with more markets to follow. This gives bartenders worldwide the chance to showcase their creativity and skills. Participating bars will gain increased exposure, with their cocktail creations featured on the world-renowned Difford’s Guide, boosting their visibility among cocktail enthusiasts. One winning bar from each participating market will have the opportunity to host a masterclass or guest shift event led by one of the Top 50 Bars in the World.
To celebrate Savoia’s +1 element, the brand has teamed up with Marc Alvarez, co-owner of SIPS Barcelona—voted number one Best Bar in the World in the 2023 World 50 Best Bars ranking—to create two exclusive cocktails, Theobromine and Pickle, with Savoia and one more ingredient.
The campaign will also engage off-trade communities, encouraging consumers to share their favorite Savoia moments (whether at home or in a bar) via social media by tagging @casa.savoia. Consumers have the chance to win a voucher worth 150 Euros/USD to enjoy at a top bar in the world, with one winner selected each month for a total of three winners during the campaign.
“The Spirit of Savoia celebrates the quintessential Italian lifestyle, where quality meets simplicity,” explains Giuseppe. “We believe that Savoia Rosso, with its unique flavor profile and easy mixing, can democratize cocktails at home and stimulate creativity within the bar community. It’s not just about the drinks – it’s about the moments shared and the memories created.”
Savoia Americano Rosso is sold in 500ml bottles at 18.6% ABV and is available at Curiada for $24.99.
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About Savoia Americano Rosso
Savoia Americano Rosso is a vegan-certified aromatised aperitif wine created by drinks-industry innovator Giuseppe Gallo. Made with a blend of 22 botanicals in a historic distillery in Turin, Italy, it showcases a bold flavor profile that’s characteristic of the Americano category of aperitivos and provides a perfect mid-point between red bitters and sweet vermouths for a range of classic Italian cocktails.
About Giuseppe Gallo
Giuseppe Gallo is one of the world’s most respected bartenders and drinks-industry innovators, with an unrivaled passion for the drinks business and an inimitable source of knowledge and insight into the world of aperitivo. Hailing from the Amalfi Coast, his passion for mixology stems from his strong Italian heritage. Giuseppe is widely considered a vermouth expert and he has spent over 15 years traveling the world and educating consumers and professionals on the category. This work has culminated in winning ‘International Ambassador of the Year’ at the prestigious awards in the drinks industry, Tales Of The Cocktail’s Spirited Awards in 2014. In September 2016 he created Italicus Rosolio di Bergamotto which reinvigorated a forgotten aperitivo category, which has won countless industry awards since its launch. In 2019, Giuseppe launched the Roma Bar Show, the first-ever international cocktail festival in the country.
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