Boulder, CO - September 22, 2024 - Purest™ Electrolyte, a groundbreaking whole food hydration blend and the newest product from Know Brainer Foods, launched this month , offering health-conscious consumers a natural and effective way to stay hydrated and energized. Founded by lifelong friends Pam and Shari, this innovative product is the culmination of their personal journeys and shared commitment to health and wellness.
Purest™ Electrolyte is more than just a hydration product; it's a testament to the power of friendship and perseverance. Pam, an accomplished athlete, and Shari, a serial entrepreneur in the health food industry, combined their experiences to create a product that addresses the stress of life, athleticism, and aging while maintaining optimal health.
Backed by Science, Fueled by Nature: “Our product closely mirrors the mineral composition of human blood," says co-founder Pam. "This natural balance supports various bodily functions and ensures optimal hydration." Shari adds, "We've created Purest Electrolyte™ not just as a product, but as a solution for those seeking a natural, healthy way to stay hydrated and energized without compromising on quality."
What sets Purest Electrolyte™ apart is its commitment to purity and effectiveness:
- A unique blend of solar sea salts from around the world, providing over 80 trace minerals
- Freeze-dried fruits and botanicals that retain 98% of their nutrients
- Zero added sugars, artificial additives, or natural flavoring
Purest Electrolyte™ launches with five distinct flavors, each carefully crafted to provide maximum hydration and taste:
1. Cranberry Mint
2. Hibiscus Lime
3. Passion Cherry
4. Ginger LimeAid
5. Chocolate Cordyceps
A Legacy of Health Innovation: Purest™ Electrolyte is the fourth brand launched by co-founder Shari, underscoring her commitment to health and wellness innovation. Her previous successful ventures include:
1. Two Moms in the Raw
2. Know Brainer Creamers
3. Max Sweets
This wealth of experience in the health food industry has culminated in the creation of Purest™ Electrolyte, now part of the Know Brainer Foods family of products.
Hydrating the Boulderthon, Monterey Bay Half-Marathon, Big Bear Marathon, Mt. Charleston Marathon, the White Mountains Marathon, and many more.
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