Denver, Colorado's Ironton Distillery Announces Brand Redesign

Building on momentum including a partnership with Colorado State University, the announcement of a new, larger, purpose-built facility in the works in Louisville, Colorado, and more, Ironton Distillery is pleased to share news on a brand redesign and update of its logo and packaged spirit bottles. The first core product to showcase the new design will be the popular Pumpkin Spice Liqueur debuting on September 18 in the distillery’s Denver tasting room and select fine retailers. 

“As Ironton continues to expand throughout and beyond the Front Range, we wanted to refresh and modernize our look while still conveying our closely-held brand identity,” said founder Kallyn Romero. “We hope this new look will resonate with our customers and remind them of their favorite outdoor memories and experiences.”

“Ironton wanted their new labels to be dynamic but friendly, simple but not boring,” said Steve Moore of Cultivator Advertising & Design. “The current system was a bit too serious and didn’t showcase the distillery's down-to-earth, adventurous, fun, and inviting nature. So, we started with the established Ironton identity, which encapsulates those qualities, and used the compass star as the foundation for the label. Using a simple color palette, bold shapes, and thoughtful typography, the labels find the balance between refined and approachable. Like Ironton’s spirits, this packaging is equally at home as an elegant addition to the liquor cabinet as it is beside the river on a day of fishing.”

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ABOUT IRONTON DISTILLERY

Ironton Distillery was founded in 2018 in Denver’s River North Art District and will be growing in 2025 with the buildout of a new state-of-the-art distillery and tasting room experience in nearby Louisville, CO. Born out of the adventurous spirit that runs through Colorado, Ironton is a woman-owned and managed distillery which aims to capture the best ingredients, flavors, and experiences of their great state. Their award-winning premium spirits, liqueurs, and bitters are distilled in-house by our Head Distiller, and co-founder, Laura Walters. Every sip of Ironton spirits and cocktails captures their love of craftsmanship and desire to explore.