Introducing Society De La Rassi’s Brand-New, Luxury Dealcoholized Sparkling Wine

Los Angeles, CA (October 8, 2024) - Today, Society De La Rassi debuts with a luxury, dealcoholized 100% Chardonnay sparkling wine. Crafted in Spain with less than 0.5% alcohol, this elegant alternative offers the same celebratory experience as traditional sparkling wine, blending luxury and timeless tradition with modern innovation.

“I couldn’t find anything in the current non-alcoholic wine space that truly resonated with my interests—so few brands exist with the legacy or iconic experiences of the centuries-old Champagne houses,” says Founder, Steve Jackson. “I want to contribute to closing that gap and offer something that elevates the category without 'non-alcoholic' being front and center on the label."

Society De La Rassi’s “Neue Brut” is made from 100% Chardonnay grapes of the 2023 vintage, sustainably sourced in Spain. The brand implements vacuum distillation for dealcoholization to preserve the wine's authentic body, essence and bubbles, offering a modern approach to Champagne with the characteristics of a refreshing, crisp & natural wine effervescence.

The exquisite flagship "Neue Brut" maintains less than 0.5% alcohol content and features a carefully balanced low sugar content of 1.2g per 100ml, in line with traditional Brut Champagne, with only 15 calories per serving.

“Society De La Rassi is inspired by luxury heritage brands like Louis Vuitton and Hermès. We love the idea of legacy, and despite being a new brand, want to bring that timeless, high-quality feel to our design,” says Marketing Director, Wesley Davis. “Everything, from the grapes to the glass, is of the highest quality. We didn’t cut any corners, and that’s really important to us.”

Bold and elegant, Society De La Rassi is now available online and at select retailers nationwide in single 750ml bottles at an SRP of $70 and 6-bottle packs at an SRP of $420. For more information, follow @societydelarassi and visit societydelarassi.com.

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About Society De La Rassi

Society De La Rassi presents a premium, dealcoholized sparkling wine, offering an elegant alternative to traditional wine. This exquisite wine is gluten-free, non-GMO, vegan, low-calorie and has no added sugars. Made exclusively from 100% Chardonnay grapes grown in La Mancha, Alcázar de San Juan, Spain, the wine undergoes vacuum distillation to preserve its authentic body and essence. The "Neue Brut" reintroduces a touch of natural grape must (1.2g per liter), delivering the depth and sophistication of a premium sparkling wine with less than 0.5% alcohol content. Inspired by his journey to sobriety, Founder and Creative Director Steve Jackson brought in Marketing Director Wesley Davis, who brings a wealth of marketing and fashion expertise, to redefine luxury without limits. Blending tradition with innovation, every glass poured from their 750ml bottles celebrates bold encounters and the art of connection. For more information, follow @societydelarassi and visit societydelarassi.com.