Perfect Hydration Earns Record Year-Over-Year Sales Gains as #1 Growth Driver in the Bottled Water Category

LOS ANGELES, CA (Oct. 8, 2024) – Perfect Hydration Alkaline Water, the brand dedicated to elevating performance with superior, 9x purified alkaline water in eco-friendly packaging, today reported its most substantial YOY growth, adding more than 50 new retail chains since Sept. 2023, and maintaining its position as the #1 growth driver in the Bottled Water category. Growth of the Bottled Water category remained flat YOY while Perfect Hydration grew at a whopping 70%.

Perfect Hydration has strengthened its presence and sales with big box, drug, and grocery retail partners, like Walmart, CVS, Food Lion, and Kroger to earn an increase of 24 ACV points (All Commodity Volume) since this time last year, with additional wins across convenience, club and online sales channels. Beginning this October, Perfect Hydration will be available in all Kroger banners, including Ralphs, Fry’s, Kroger and more nationwide, bringing their crisp, refreshing alkaline water to more shoppers than ever before.  

In addition, with 47% of households new to the brand this year, Perfect Hydration’s growth among new consumers exceeded all other brands in the bottled water category. The brand also has the highest percent of repeat purchases across competitive brands. Available in one liter, 1.5 liter, 20 ounces, 16 ounces, and one-gallon options, the one-gallon bottle growth is compounding, with a 193% sales increase since June 2023.

“Preferred by professional athletes and weekend warriors alike, Perfect Hydration stands out among the competition as the ultimate hydration choice,” said Jared Smith, EVP, Commercial & Business Development for Perfect Hydration. “The team is ecstatic that consumers at big box stores like Walmart are choosing Perfect Hydration as their preferred water. Plus, with our massive expansion through Kroger and Food Lion stores nationwide, and a multitude of regional grocers ahead of our rebrand launch, Perfect Hydration is primed to keep growing.”  

On the heels of its impressive 12-month growth trajectory, Perfect Hydration is also launching a sleek, revamped bottle and can design in October. Featuring the same crisp, refreshing, and domestically-sourced alkaline water the brand is known for, the new look reflects the brand’s commitment to helping athletes hydrate better and reach their goals. All of Perfect Hydration’s new plastic bottles will continue to be made of BPA-free, PET-1 plastic, which can be recycled again in 100% of the recycling systems in the US. Additionally, Perfect Hydration cans and new aluminum bottles are made with infinitely recyclable aluminum.  

Unlike much of the competition, Perfect Hydration is produced in the US with planet-friendly materials. The company knows the importance of sustainable actions and sources from local renewable water sources, leading to reduced global shipping and a lighter carbon footprint. By using domestically sourced rPET-1 plastic, Perfect Hydration is creating an industry demand for the material and supporting the expansion of these more sustainable materials. Perfect Hydration is the first brand to market a full portfolio of rPET and aluminum packaging, highlighting its deep commitment to sustainability. 

“Our goal is to help consumers hydrate properly and stay active without sacrificing the health of our planet – and our audience shares these same values,” said Smith. “Consumer preferences are changing in real time. A regular plastic bottle of generic won’t cut it anymore, and we’re proud to be spearheading this shift.” 

Perfect Hydration is available at brick and mortar and online retailers including Walmart, CVS, Kroger, select 7-Elevens, Amazon, and many more. For more information about Perfect Hydration Alkaline Water, please visit its website. 

ABOUT PERFECT HYDRATION ALKALINE WATER 

Play Harder™ with Perfect Hydration Alkaline Water, a brand dedicated to elevating performance with its superior, 9x purified alkaline water in eco-friendly packaging. Preferred by professional athletes and weekend warriors alike, Perfect Hydration stands out as the ultimate hydration choice. Boasting a pH level of 9.5+ and a distinctive mix of electrolyte minerals for optimal taste, it's not just water—it's an essential companion for pushing boundaries and dominating challenges.   Fueling performance with Perfect Hydration is not just about staying hydrated; it's about making an impact. The brand’s commitment to a sustainable game is reflected in its packaging. All of Perfect Hydration’s bottles, including 20 oz., 1L, 1.5L, and 1 gallon, are crafted from 100% post-consumer recycled plastic (rPET-1), while the brand’s 16.9 oz. aluminum can and 16 oz. aluminum bottle are infinitely recyclable. Plus, every drop of Perfect Hydration Alkaline Water is proudly bottled in the U.S., resulting in a lighter carbon footprint than the competition.