NYC-Born ROCKAWAY SODA Brings the Street-Meets-Beach Lifestyle to Shelves

New York, NY (October 9, 2024) – ROCKAWAY, a better-for-you soda from two-time beverage entrepreneur and Rockaway Beach native, Bridget Firtle, hits shelves today with a new formulation and bold packaging, invoking street art and vibrant colors. Inspired by the special NYC spot where the streets meet the beach, ROCKAWAY is for those in pursuit of balance who work hard, live hard and want to stay healthy.

Crafted without any fake sh*t, ROCKAWAY features real fruit juice and real sugar. Available in four unique flavors – Berry Hibiscus, Lemon Lemongrass, Watermelon Guava and Pineapple Ginger – each 12oz can features 7 grams of organic cane sugar and a kiss of sea salt. As a certified member of 1% for the Planet, each sip helps keep oceans blue.

“ROCKAWAY is my answer to shelves full of sodas packed with additives. We're all about real ingredients, an awesome taste and no surprises,” says Firtle. “Beyond that, we don't take ourselves too seriously. ROCKAWAY is for that feel-good moment of reaching for a soda to treat yourself. This is for my home in NYC and for those around the country who want to experience a taste."

A hedge fund investor-turned-entrepreneur, Firtle is never one to follow the mainstream. After seeing an opportunity to disrupt the American distillation market in 2012, she left her corporate job to found Owney’s rum. The brand quickly saw massive success, leading her to sell it in 2020. Soon after, inspired by her practice of conscious, healthy-ish consumption combined with her love of NYC, ROCKAWAY was born. 

ROCKAWAY is available nationwide as a 12-pack for a suggested price of $35.99 on DrinkRockaway.com and Amazon, or as individual cans for $2.29 at local retailers.

About Rockaway Soda: Founded by beverage entrepreneur Bridget Firtle, ROCKAWAY SODA is a line of better-for-you sodas made with real ingredients. The line includes Berry Hibiscus, Lemon Lemongrass, Watermelon Guava and Pineapple Ginger, all housed in 12oz cans. ROCKAWAY SODA is available to ship nationwide as a 12-pack for an SRP of $35.99, or as individual cans for an SRP of $2.29 at select local retailers. To find a retailer near you, please visit DrinkRockaway.com and follow the brand on Instagram at @DrinkRockaway.