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BevNETPress Releases

100 Coconuts Expands National Footprint with Launch at Whole Foods Market

info_outline PRESS RELEASE posted by 100 Coconuts

Oct. 23, 2024 at 9:25 am

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New York, NY – 100 Coconuts, the fastest-growing premium coconut water brand,is excited to announce the launch of its products in over 230 Whole Foods Market locations across the country. As part of this expansion, Whole Foods Market shoppers will now have access to 100 Coconuts best-selling Pure Coconut Water, along with the refreshing flavors of +Pineapple and +Mango.

This strategic expansion into Whole Foods Market reflects 100 Coconuts commitment to providing premium hydration options to health-conscious consumers. Known for its pure, never-from-concentrate coconut water, 100 Coconuts offers a unique blend of quality and flavor that aligns perfectly with the high standards of Whole Foods Market.

“We are incredibly excited to bring 100 Coconuts to Whole Foods Market, a retailer that has consistently set the bar for quality and customer experience,” said Gregory Lowe II, Founder and CEO of 100 Coconuts. “This launch represents a significant milestone for our brand, allowing us to reach more consumers in key regions. Our Pure Coconut Water, +Pineapple, and +Mango flavors are crafted with the utmost care, ensuring a hydration experience that is as refreshing as it is pure. We believe that Whole Foods Market shoppers will appreciate the quality and taste of our products, and we’re proud to be part of their journey toward better health.”

100 Coconuts Pure Coconut Water is sourced from the finest handpicked coconuts from Vietnam, ensuring an unmatched level of purity and freshness. The brand’s +Pineapple and +Mango flavors feature a perfectly balanced blend of 90% pure coconut water and 10% all-natural fruit juice, offering a delightful twist on a classic favorite.

“As the only Black-owned coconut water brand on the market, we take pride in our authenticity, sustainability, and commitment to delivering a product that stands out in a crowded marketplace,” says Lowe. “Our expansion into Whole Foods Market is just the beginning of what we believe will be a long and successful partnership, and we’re excited to continue bringing our coconut water to more consumers across the country.”

As part of its ongoing expansion, 100 Coconuts is gearing up for the exciting launch of a new flavor, set to hit shelves in October. This addition to the product lineup underscores the brand’s focus on innovation and meeting consumer demand for refreshing, natural hydration options. Alongside new product launches, 100 Coconuts is also focused on building strategic partnerships that will help the brand reach even more consumers nationwide. These efforts are part of a broader strategy to elevate the coconut water experience through innovative collaborations and continued growth in the marketplace. Stay tuned for more updates as 100 Coconuts rolls out these exciting developments.

For more information about 100 Coconuts and its products, please visit 100coconuts.com.

About 100 Coconuts

100 Coconuts, the fastest growing coconut water in the US is redefining refreshment by delivering a nutrient dense, superior-tasting functional drink to consumers across the United States. Having quickly become the go-to beverage for music, entertainment, and cultural events, 100 Coconuts delivers an electrolyte-packed, hydrating coconut water that is non-GMO project certified, never from concentrate and naturally sweet. The only black-owned coconut water brand, 100 Coconuts is proud to be certified as a Minority Business Enterprise (MBE) and part of the prestigious NMSDC Central, enabling the brand to align with partners and retailers who prioritize supplier diversity and empower minority-owned businesses. Designed in the US, and packaged in Vietnam, 100 Coconuts offers three flavors including, Pure Coconut Water, Pure Coconut Water + Mango and Pure Coconut Water + Pineapple and is available for sale at 100coconuts.com, Amazon.com and retailers nationwide.

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