New York, NY – Mack Brands proudly announces the U.S. debut of *Conte Camillo Negroni*, a ready-to-serve cocktail that brings the sophistication of the classic Negroni into a contemporary format. Inspired by the spirit of Count Camillo Negroni, a 19th-century aristocrat renowned for his adventurous spirit and refined taste, this exquisite pre-made cocktail blends tradition and convenience in a luxurious 750ml bottle.
“At Mack Brands, we believe in blending heritage with innovation,” said Nicolas Mack, Founder of Mack Brands. “With Conte Camillo Negroni, we’ve crafted an experience that not only honors the legacy of the Negroni but also delivers an exceptional flavor in a format that suits today’s fast-paced lifestyles.”
Conte Camillo Negroni is a meticulous balance of gin, vermouth, and bitters, with each ingredient sourced and treated to ensure authenticity. The vermouth is carefully fermented, and each element is distilled separately to achieve the iconic harmony of flavors that makes this cocktail so revered. The result is a genuine Negroni that captures the unmistakable depth and richness of the classic recipe.
What sets Conte Camillo Negroni apart is its artisanal creation at La Valdôtaine distillery, nestled in the stunning Italian Alps. Using pure, mineral-rich water from the Acqueverdi waterfall, wild juniper berries harvested at high altitudes, and an enchanting mix of local alpine herbs, this Negroni is elevated to new heights. Master Distiller Alessandro Francoli has curated this refined blend, resulting in a cocktail that’s as authentic as it is convenient. Whether enjoyed neat or over ice, with a slice of orange or a lemon twist, every sip reveals layers of complexity – a journey for the senses.
The brand has already garnered international recognition, winning both the Best Cocktail Award at the International Spirits Awards and the Vinitaly Design Award for best bottle closure. The striking, deep red bottle is a nod to the rich hue and luxurious texture of a Negroni, while the bold emblem in red and blue signifies the elegance and craftsmanship within.
Launching in New York, Connecticut, Illinois and Massachusetts, Conte Camillo Negroni is now available in select retailers for $34.99 per 750ml bottle. It’s the perfect option for those who value quality without compromise.
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About Mack Brands
Mack Brands is committed to revolutionizing the world of spirits through cutting-edge innovation, compelling storytelling, and an unwavering dedication to quality. Part of the Mack & Schühle group, Mack Brands is expanding its footprint with a portfolio that includes Finvara Irish Whiskey, Conte Camillo Negroni, and the highly anticipated Tequila Rosaluz. Each brand reflects a deep respect for tradition while pushing the boundaries of what’s possible in the beverage world.
Contact: Will Rogers
Donna White Communications
917 439-5249
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