The Non-Alcoholic Way to Apre`s, Plus a Ski-Chic Giveaway
LOS ANGELES, CA – October 30, 2024 – De Soi, the line of premium non-alcoholic ape´ritifs co-founded by Katy Perry and master-distiller Morgan McLachlan, announces the launch of its first-ever limited-edition seasonal flavor. Arriving just in time for winter, the St. Moritz Mule reimagines the classic Moscow Mule, offering a sparkling, juicy, non-alcoholic option to warm up the most festive apre`s-ski soire´es and fireside fe^tes.
“The St. Moritz Mule is winter in a glass,” says Co-Founder and internationally acclaimed pop star Katy Perry. “We took the classic Moscow Mule vibe and gave it a cold-weather makeover. It’s like a festive little party for your taste buds, and makes me want to hit the slopes. Whether you’re celebrating with friends or just kicking back after a busy day, it’s the perfect cozy sip for the season.”
St. Moritz Mule seasonally pairs the sweet-tart flavors of pomegranate and cranberry with the spicy warmth of ginger, all rounded out by a fragrant hint of rosemary. Each sip unfolds in layers, from crisp, zesty top notes to a lush, juicy middle, and finishes with a tart, invigorating kick. Complex yet refreshing, the St. Moritz Mule offers a nuanced and festive drinking experience without the alcohol.
"St. Moritz Mule is our first seasonal offering, inspired by the warmth and conviviality of an apre`s-ski moment,” says De Soi Co-Founder and award-winning Master Distiller, Morgan McLachlan. “The seasonal flavors make for a fun and elegant tipple for winter months. I think of it as a classic refreshing mule, but with a witchy wassail twist."
Beyond its complex yet refreshing flavor profile, the St. Moritz Mule reflects De Soi’s commitment to offering better-for-you beverages that nourish both body and mind. Infused with adaptogens like L-theanine, reishi mushroom, and lion’s mane, which are known for their calming, mood-boosting, and anxiety-reducing properties, each sip provides a mind-mellowing buzz without the alcohol.
The St. Moritz Mule is gluten-free, non-GMO, and contains no artificial colors or flavors. Four-packs are available now at drinkdesoi.com and exclusively at Sprouts Farmers Market locations from November 1-15. Afterward, it will remain at Sprouts and expand to additional retailers including select Total Wine & More, Bristol Farms, and Fresh Thyme locations through February 2025, or while supplies last.
Ski in Style with De Soi, Halfdays, and Meier Skis
To kick off the season in style, De Soi is partnering with Halfdays and Meier Skis for their “This Way to Apre`s” giveaway, which will run from November 12-26. One lucky winner will score a luxury winter prize package valued at over $4,500. The bundle includes a custom pair of De Soi x Meier skis, a stylish Halfdays ski suit, an Ikon pass, and 4-packs of St. Moritz Mule to sip all season long. Follow @drinkdesoi on Instagram for more details.
About De Soi
De Soi (pronounced de swa) is a line of sparkling non-alcoholic ape´ritifs created by Katy Perry and award-winning distiller Morgan McLachlan. De Soi ape´ritifs effortlessly marry a passion for plants and better-for-you ingredients with big, bold flavors and feel-good adaptogens to help you create, relax and celebrate. De Soi spritzes are mindfully crafted with culinary botanicals like yuzu, lemongrass and rosemary, then mixed with mind-mellowing adaptogens like L-theanine, lion’s mane, and reishi mushroom. The result is a not-too-sweet drink that’s truly fun to sip on while still allowing you to feel present and engaged.
For more information, visit drinkdesoi.com and follow us on Instagram @drinkdesoi.
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