Drinks brand GROUNDED launches ‘pure’ protein m*lkshakes in Whole Foods Market

Drinks brand GROUNDED launches ‘pure’ protein m*lkshakes in Whole Foods Market. GROUNDED is making its mark in the U.S. with its launch into Whole Foods Market, bringing a new level of convenience without compromise to health-conscious consumers. Initially planned for a limited rollout, the product quickly caught the attention of Whole Foods buyers, who saw its potential and expanded its presence to over 150 stores across the West and East Coasts. This kind of enthusiasm from Whole Foods is rare, reflecting their confidence in GROUNDED’s clean-label, plant-based protein m*lkshakes. GROUNDED stands apart in the crowded protein market. Its founders have been relentless in their pursuit of a product that uses only real, whole ingredients—free from artificial additives, fillers, or gums. The result? A protein m*lkshake that doesn’t just fit into busy lifestyles but elevates them. With its short, simple ingredient list and uncompromising taste, GROUNDED is reshaping what consumers can expect from protein drinks. “We’re driven by an obsession with quality,” says Gabriel Bean, Co-Founder of GROUNDED. “Whole Foods Market is where our target audience shops daily, so we wanted to bring them something that truly reflects their values. In a market flooded with over-processed options, we’re offering something simple and natural—just 8 or 9 purposeful ingredients, nothing more. We’re excited to introduce this level of simplicity and integrity to consumers on such a large scale.” 

This launch signals GROUNDED’s entry into a market hungry for natural, functional products that don’t sacrifice taste or simplicity. With its placement in Whole Foods, GROUNDED is set to become a key player for those looking for high-quality, plant-based nutrition that aligns with their active, health-focused lifestyles. “The momentum we’ve built in the protein category has given us the confidence to expand onto the east & west coasts of the States where we know the appetite for natural grocery continues to grow exponentially. We are excited to feed this appetite with our best-in-class, pure protein m*lkshakes, all with the unwavering support of our long-time friends at Whole Foods Market.” adds Bryn Ferris, Co-Founder.

Product USPs:

• 20g protein

• 100% natural ingredients

• Plant-based/Dairy-free

Key Launch Details:

• On-shelf Date: From October 24th, 2024.

• Total Store Count: 158 Whole Foods Market stores across California, New York and South Pacific regions.

• Product Offerings: Chocolate Protein M*lkshake and Mint Chocolate Protein M*lkshake.

The Whole Foods Market USA launch not only reinforces GROUNDED’s commitment to its clean label values but also sets the stage for further international expansion as the brand continues its mission to transform the protein category & bring the cleanest protein drinks on the planet to everyone. With a fiercely loyal consumer base in the UK and growing recognition abroad, GROUNDED is poised to continue its success across the pond.

About GROUNDED:

GROUNDED was founded with a mission to make the cleanest protein m*lkshakes on the planet. The brand’s minimalist ingredient approach is matched with a commitment to sustainability: its packaging is 100% recyclable, and for every website order, GROUNDED plants a tree to give back to the planet.

For more information, visit groundedshakes.com.

Socials: @groundedshakes