COMING SOON: Outlaw Sake, A New Hard Rice Seltzer That Defies Tradition

Press Release

FOR IMMEDIATE RELEASE

Introducing Outlaw Sake: A New Kind of Hard Rice Seltzer That Defies Tradition

New York, NY – [October 2, 2024] – Outlaw Sake, a bold new entrant to the beverage market, is redefining how the world enjoys sake. This hard rice seltzer challenges the notion that sake is reserved for sushi or special occasions, offering a refreshing, low-calorie, and gluten-free alternative that can be enjoyed anywhere, anytime.

Outlaw Sake is crafted from a unique blend of carbonated water and Japanese sake, creating a light, crisp, and subtly sweet beverage with a refreshing fizz. With just 100 calories, 5% alcohol content, and a flavor that pairs perfectly with everything from burgers to pizza—not just sushi—Outlaw Sake is breaking all the rules.

“Outlaw Sake was made for people who don’t want to be told how or when to drink sake,” says Kelly Morgan, spokesperson for Outlaw Sake. “It’s for the ones who question traditions and drink on their own terms. Whether you’re at a tailgate, a cookout, or just chilling after a long day, Outlaw Sake fits in. No ceremony required.”

Key Product Features:

• Made with Carbonated Water and Japanese Sake

• Low Calories

• Low ABV

• Gluten-Free

• Refreshing and Easy to Drink

Outlaw Sake will soon be rolling out across key markets in the U.S. Consumers can sign up on the brand’s website to be the first to know when it’s available in their city.

About Outlaw Sake:

Outlaw Sake was born from the idea that sake shouldn’t be confined to traditions or rituals. It’s a brand for those who live life on their own terms, with a product that’s accessible, refreshing, and perfect for any occasion—without the rules. Outlaw Sake is more than just a drink; it’s a statement.

For more information, visit outlawsake.com or follow us on Instagram at instagram.com/outlawsake.