LIXIR Launches Public Stock Offering with Strong Investor Backing, New Advisors, and Ambitious Growth Plans to Disrupt the Canned Cocktail Market

Santa Monica, CA – November 13, 2024 - Today, LIXIR - a pioneering brand in the “better-for-you” alcohol space - announced the launch of its public stock offering at the same terms as notable angel investors to give customers the opportunity to own a part of the company while fueling rapid expansion. With over half a million dollars raised pre-launch, LIXIR aims to disrupt the ready-to-drink cocktail market with its proprietary Hard Honey blend - bringing history’s oldest alcohol, mead, to consumers in refreshing, low-sugar, 100-calorie canned cocktails made from regenerative organic honey, fruits, and herbs.

LIXIR’s vision is bolstered by an impressive lineup of investors and advisors who have joined the company’s mission to disrupt the alcohol sector with an entirely new category: Hard Honey. Among the distinguished names backing LIXIR are James Watt (Founder of BrewDog), Jack Sinclair (CEO of Sprouts Farmers Market), Jeff Church (Founder of Suja Juice), and Michael Bedrosian (COO of Fasttrack).

"We're thrilled to welcome such experienced industry leaders, who bring unparalleled insight and support to LIXIR,” said Collin McKenna, Founder and CEO of LIXIR. “Our new advisors not only bring decades of success and knowledge but also share our passion for reimagining the future of the beverage industry. LIXIR has plans to revolutionize the alcohol market by offering a unique, delicious drink that is better-for-you and the planet catering to the modern consumer.”

LIXIR’s Hard Honey spritzes are crafted with a commitment to better ingredients and sustainable practices, using honey as a base to produce a refreshing, low-calorie, and low-sugar beverage option that appeals to discerning, health-conscious drinkers. This innovative category brings together the best of mead and spritz beverages, aligning with consumer trends that prioritize natural ingredients, low sugar, and transparency.

The public stock offering allows investors to participate in a rapidly growing brand with a loyal SoCal following and established partnerships in premium retail and dining establishments. For more information on investing in LIXIR and to join the brand’s journey, visit lixirotg.com/pages/invest and watch HERE. 

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About LIXIR
Founded in San Diego, California, LIXIR is pioneering the mead category in the alcohol industry by bringing back history’s oldest known alcohol with its proprietary Hard Honey, better-for-you spritzes. LIXIR is committed to creating elevated, health/environmentally-conscious beverages that bring the taste of tradition into the modern drinking experience.