New York, NY – Yéyo Tequila, a brand recognized for its artisanal excellence and innovative spirit, proudly announces the release of its ultra-exclusive Day of the Dead Joven Tequilas: Sol and Luna. With only 700 cases of each expression produced, these limited-edition offerings are as rare as they are exceptional, making them perfect for both gifting and personal celebration. Priced at $99.99 each, Sol and Luna can be found on Yéyo's website.
Produced in Jalisco, Mexico, Yéyo Tequila beautifully blends modern innovation with the Vivanco family’s four generations of tequila-making expertise. Each bottle is double-distilled and verified additive-free, ensuring a pure and authentic tequila experience. Yéyo’s commitment to quality begins with sustainably farmed, single-estate agave roasted for over 53 hours in traditional brick ovens. This is followed by over 190 hours of fermentation, during which the agave is serenaded by classical music, creating a relaxed environment that enhances flavor extraction. The result is a tequila that is not only naturally gluten-free but also showcases an ultra-premium presentation, featuring a sleek Saverglass bottle and a distinctive stopper. Beyond the exceptional spirits, the Sol and Luna Joven Editions come in stunning, artistically designed packaging that honors the essence of Día de los Muertos.
Yéyo Day of the Dead Joven Tequila – Sol Edition
· Rested in spiced apple cider barrels, the Sol Edition delivers a lively, crisp finish that reflects the brightness of the season. The vibrant flavors of spiced apple are complemented by a crisp, clean finish. It is recommended for sipping neat or in festive cocktails.
· Housed in an artistically designed, festive package that is as much a collector's item as it is a vessel for this rare tequila.
· 43% ABV SRP: $99.99. Only 700 cases available.
Yéyo Day of the Dead Joven Tequila – Luna Edition
· Aged in former bourbon barrels, then repurposed for spiced apple cider, the Luna Edition offers a deep, complex flavor with hints of smoke, evoking the tranquility of a moonlit night, featuring smooth bourbon notes balanced by a fresh agave essence. It is ideal for enjoying neat or sophisticated cocktails.
· Encased in striking, mystical packaging that celebrates the Day of the Dead, perfect for both collectors and tequila connoisseurs.
· 43% ABV. SRP: $99.99. Only 700 cases available.
“Our mission at Yéyo Tequila is to honor tradition while exploring new horizons in tequila-making. The Sol and Luna Editions are our tribute to Día de los Muertos, showcasing our meticulous craftsmanship and unique aging techniques to create something truly extraordinary,” said Yéyo Tequila founder, Jon Bullinger. The Sol and Luna Joven tequilas epitomize Yéyo’s dedication to quality and exclusivity. With only 700 cases of each produced, these editions are expected to sell out quickly and will be treasured by those fortunate enough to acquire them. Yéyo Tequila’s Day of the Dead Joven: Sol and Luna Editions are now available nationwide. For more information, visit Yéyo's website and follow @yeyotequila.
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PRESS CONTACT: CURICH|WEISS
Jack Creonte | creonte @curichweiss.com
About Yéyo Tequila
Yéyo Tequila is named in honor of master distiller Sergio Cruz and distillery owner Sergio Vivianco, both affectionately nicknamed Yéyo, celebrating their dedication and the hard work of their team of 35 skilled artisans. Committed to quality, Yéyo spares no expense in sourcing premium ingredients and employing innovative techniques to elevate its flavor profile. Every step of the meticulous creation process reflects this investment in excellence, resulting in a premium product presented in a sleek glass bottle topped with a distinctive stopper crafted by Saverglass. With no additives and using only single-estate agave, Yéyo Tequila stands out for its authenticity and is celebrated by enthusiasts and industry experts alike. Produced in Jalisco, Yéyo Tequila represents our vision of what tequila can be—a true masterpiece that honors the artistry and commitment of its creators, delivering an exceptional experience with every sip.
Yéyo Tequila’s core range includes Yéyo Blanco, Yéyo Blanco High Proof, and the upcoming Reposado (Spring 2025) and Añejo (late 2025).
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