MAKA Welcomes CPG Veteran James Curley as Fractional Vice President of Sales

MAKA, the award-winning organic wheatgrass beverage company recently featured in Entrepreneur Magazine as a Pepperdine University ‘Most Fundable Company’, is proud to announce James Curley as its new fractional Vice President of Sales. With a distinguished career in the consumer-packaged goods (CPG) industry and a proven track record of driving growth for emerging brands, James brings invaluable expertise to MAKA's ambitious expansion plans.

James has over two decades of experience working with innovative brands to build and scale their retail and direct-to-consumer presence. Known for his strategic vision, ability to foster key retail relationships, and knack for driving sales velocity, James has played an instrumental role in guiding emerging companies to sustainable success.

"We are thrilled to welcome James to the MAKA team," said Brian Hill, Founder and CEO of MAKA. "As a seasoned CPG veteran, James understands the unique challenges and opportunities that emerging brands face in today's competitive market. His expertise and leadership will be pivotal as we amplify our presence.”

James will spearhead MAKA's efforts to deepen relationships with national and regional retail partners, optimize distribution channels, and grow the company's footprint in high-priority markets. His addition to the team reflects MAKA's commitment to hiring top-tier talent to support its mission of becoming a leader in the functional beverage space.

"I’m excited to join a brand as dynamic and innovative as MAKA," said Curley. "The team’s passion for delivering distinctive beverages and the company’s unique position in the market makes this an exciting time to contribute to its growth. I look forward to helping MAKA achieve its goals."

MAKA has garnered industry recognition, including Pepperdine's Most Fundable Company and Best New Beverage at Expo West. With James’ guidance, MAKA is poised to build on this momentum and set new benchmarks in the functional beverage category.