Jim Beam Unveils Limited-Edition Winter Reserve to Unwrap the Spirit of The Holidays

Jim Beam, the world’s #1 bourbon, announces the official release of its limited-edition Jim Beam Winter Reserve®. Crafted with the brand’s iconic attention to detail, the new liquid offers a rich, seasonal flavor profile that captures the essence of the season, making it a standout addition to the brand’s portfolio.

Aged for six years and finished in toasted barrels for enhanced richness, Jim Beam Winter Reserve presents a smooth and elevated bourbon with subtle notes of vanilla, cinnamon spice, and a hint of clove, delivering a warm finish that captures the essence of the season. Whether shared with friends and family, given as a thoughtful gift, or used to add a twist to classic cocktails, this winter-inspired bourbon is the ideal companion for creating memorable holiday moments.

"At Jim Beam, we’re always looking for ways to innovate while staying true to our deeply rooted heritage,” said Fred Noe, Jim Beam’s seventh generation Master Distiller. “With Winter Reserve, we wanted to create a special bourbon that embodies the warmth of the holidays and the bold flavors that pair well with cold weather. We are excited to share it with our community and hope its holiday-inspired flavors bring people together to celebrate the joy of the season.”

Jim Beam Winter Reserve is available for a limited time during the holiday season at a suggested retail price of $24.99. You can find it at select retailers, including ReserveBar, Total Wine, and Binny's, as well as at JimBeam.com. This special edition is available in a 750ml bottle, with an ABV of 43% / 86 proof, making it a delightful addition to any winter celebration.

For more information about Jim Beam Winter Reserve and its rich heritage, visit jimbeam.com or follow @jimbeamofficial on Instagram.