good2grow Introduces Paradise Punch Flavor to Thriving BIGGER Juice Line

ATLANTA (December 16, 2024) – good2grow, a leading beverage and snack brand for kids, has added a Paradise Punch flavor to its successful BIGGER juice line. The new 10-ounce fruit juice beverage bursts with tropical flavors including cherry, strawberry and tangerine and is a good source of vitamin D, zinc, and calcium. Paradise Punch is available in select Target locations nationwide beginning January 2025, followed by expansion in some of the largest and most influential convenience and grocery chains across the U.S.

Since its launch in 2023, the BIGGER line has experienced exceptional growth, with a 53% year-over-year increase in sales driven by the line’s compelling value proposition for parents, kids, and the brand’s retail partners. BIGGER offers 65% more juice vs. 6-ounce juices, features a spill-proof top, and showcases hundreds of collectible licensed character tops. And, like all good2grow products, BIGGER contains no added sugar and its packaging is reusable.

Retailers embrace the BIGGER line because it brings incremental revenue and accelerated dollar velocities to the kids’ juice category. Over the last year, according to recent Nielsen data, the product line drove 12% of the category’s growth and its velocities outperformed the category by 34%. Paradise Punch will build on BIGGER line’s momentum with a refreshing new flavor that was the top-rated choice for kids in consumer testing. 

“We are very excited for the launch of the new Paradise Punch flavor as it will accelerate the incredible momentum the BIGGER Line has with our key retailers, our distributor partners and most importantly our legions of loyal consumers,” said Gunnar Olson, CEO at good2grow.

The good2grow BIGGER line is found in top retailers like Walmart, Target, Albertson’s, QuikTrip, Food Lion, H-E-B, Hy-Vee, and Circle K and many more.

To learn more about good2grow and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

About good2grow

good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™, and CVS™. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

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