January 1, 2025 marks a major milestone for Spade, the zero-sugar soda brand revolutionizing the soda industry. As part of Sprouts Farmers Market’s 90-day Forager Program for emerging brands, Spade’s innovative drinks will debut in nearly all Sprouts locations across the United States. Shoppers can look forward to sampling four signature flavors—Cola, Dr. Spade, Kiwi-Strawberry, and Guava—in a store near them.
“This launch couldn’t come at a better time,” said Blake Berman, CEO of Spade. “The new year is when people often look to make healthier choices, and we’re proud to offer a soda that delivers great taste without the guilt. Launching with Sprouts, a brand that shares our commitment to health and sustainability, is the perfect way to introduce Spade to a national audience.”
The collaboration is rooted in shared San Diego origins. Sprouts Farmers Market began in 1943 as a single fresh fruit stand and grew into a nationwide retailer specializing in health-conscious products. Similarly, Spade was founded with the mission of transforming soda into a guilt-free, all-natural beverage option. Together, the two brands aim to empower consumers to make better-for-you choices without sacrificing flavor.
The Sprouts Forager Program spotlights emerging brands, offering a platform for innovative companies like Spade to gain national exposure. By embracing health-focused and sustainably driven products, Sprouts continues to reinforce its reputation as a champion of the natural foods industry.
About Spade
Spade is setting a new standard for soda by delivering full flavor without the sugar, artificial ingredients, or compromise. Made with just six clean ingredients and fortified with electrolytes for hydration and recovery, Spade caters to the next generation of health-conscious consumers while retaining broad appeal.
Committed to sustainability, Spade partners with CleanHub to combat ocean-bound plastic waste and uses fully recyclable aluminum cans. The brand’s dedication extends to sourcing responsibly harvested ingredients and ensuring every sip is both delicious and environmentally responsible.
In addition to Sprouts, Spade is available online at drinkspade.com, Amazon, and in select retailers, including Fresh Thyme, Central Market, Jimbo’s, and more. Visit the website for a full store locator and follow Spade on Instagram, TikTok, and X (@drinkspade) for updates on future launches.
About Sprouts Farmers Market
Headquartered in Phoenix, Sprouts Farmers Market is a leader in natural and organic grocery retail, with over 400 locations across 23 states. The company prioritizes clean, minimally processed products free from artificial additives while championing sustainability through a robust food waste diversion program and eco-conscious initiatives.
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