Koia Introduces Elite Line of Plant-Based Protein Shakes, Launching in Whole Foods Market Nationwide

Los Angeles, Calif. (January 7, 2024) – Koia™, a leader in convenient, plant-based protein shakes, announces the extension of its product offerings with Koia Elite, its highest protein offering to date, delivering 32g of complete plant protein per serving to support active lifestyles, muscle recovery, and optimal nutrient absorption.

Koia Elite launched exclusively in the functional beverage set of Whole Foods Markets nationwide in 12oz bottles in two classic flavors: Vanilla and Chocolate. 

For more than a decade, Koia has delivered a variety of plant-based, ready-to-drink shakes ranging from 9-20g of protein, evolving its offerings to meet the needs of growing kids, performance athletes, fitness enthusiasts, and anyone with an on-the-go lifestyle. 

Recognizing a growing consumer interest in even higher protein content—a movement underscored by 57% of North American households indicating they’re seeking high-protein foods—Koia developed its Elite line to meet demand with clean, efficient protein delivery.

“At Koia, we’re relentless in pushing the boundaries of what our portfolio can deliver while staying true to our core values of quality, taste, and convenience,” said Chris Hunter, CEO of Koia. “Consumers’ relationships with what they’re putting in their bodies have shifted dramatically in recent years. Whether it’s driven by establishing a more wellness-focused lifestyle, maximizing protein while on GLP-1s, or advocating for higher-quality ingredients for their families, people are demanding better options that meet their unique needs, and the Elite line is another way we’re rising to the challenge.”

Koia’s commitment to crafting the highest-quality plant-based protein shakes has earned the trust of elite professional athletes—including Chris Paul, Kevin Love, and Kyler Murray, among others—who are not only fans of Koia but support the brand through equity partnerships. This trust is rooted in Koia’s use of premium ingredients and its avoidance of seed oils or synthetic food dyes from day one. 

“With Koia Elite, we’ve raised the bar by going dairy-free, replacing seed oils with avocado oil—making us the first and only brand to do so—and eliminating artificial flavors, sucralose, and carrageenan,” Hunter continued. “We’re confident these innovations not only make Koia Elite better than what’s on the market today, but also continue to push the protein category forward.”

Product Highlights of Koia Elite:

• 32g of Plant Protein: From high-quality complete pea protein containing all nine essential amino acids, which aid in muscle recovery
• No Seed Oils: Avocado oil delivers premium taste, smooth texture, and healthy fats
• Low Sugar: Only 4g of organic cane sugar
• Gut-Friendly Fiber: 6g of prebiotic fiber
• No Fillers or Artificial Flavors: Contains zero traces of artificial flavors, sucralose, or carrageenan

Following the Whole Foods Market launch of the refrigerated shakes, the brand will roll out Koia Elite in a shelf-stable format for eCommerce and convenience channels, including 7-Eleven in early 2025.

Koia products are now available in over 35,000 locations nationwide, from 7-Eleven to Starbucks and Whole Foods Market, as well as online through Amazon, making high-quality, plant-based nutrition readily accessible.

For more information or to find a store, visit drinkkoia[dot]com. 

About Koia™ 

Koia delivers truly delicious, healthy, convenient, low-sugar/low net carbs, plant-based protein options that come ready to drink with no mixing or stirring required. 

Using only high-quality ingredients to deliver a balance of complete plant protein, fiber, and healthy fats for sustained satiation and energy at any time of the day, all Koia products are 100 percent plant-based, dairy-free, soy-free, gluten-free, seed oil-free, vegan, and Non-GMO Project verified. Koia now offers four lines of protein shakes to cater to nearly all nutritional needs: Koia Protein Shakes, Koia Nutrition Shakes, Koia Elite, and Koia Kids.

Koia is available in retailers nationwide, including Whole Foods Market, 7-Eleven, Sprouts, Publix, Kroger, Safeway, and more. 

For more information or to find a store, visit drinkkoia[dot]com.