Miami, FL – January 2025 – The $16 billion rum industry is undergoing a transformation, and SOIRÉ Blanco is at the helm. Launching in early Q2 2025, SOIRÉ Blanco signals a bold new chapter for rum, redefining its role in the world of luxury and culture. This Miami-born brand blends the time-honored artistry of Caribbean rum-making with bold design and innovative thinking, setting a new standard for spirits and experiences.
A Blend of Timeless Elegance and Bold Innovation
SOIRÉ Blanco is crafted in partnership with EA Scheer, the world’s premier authority in rum blending, with over 300 years of expertise. Known for working with the most revered distilleries globally, EA Scheer ensures that every drop of SOIRÉ Blanco embodies an unparalleled commitment to quality.
- 2-5 Year-Old Charcoal-Filtered Rum from Trinidad and the Dominican Republic: These legendary rum-producing regions infuse the blend with warm caramel richness, a velvety smooth texture, and a luxurious finish. The tropical terroirs create a depth and complexity that captivates the senses.
- Unaged Column-Still Rum from Barbados: From the birthplace of rum, this component introduces crisp, tropical brightness. The limestone-rich soils and breezy climate enhance its refined character, offering balance and unmistakable vibrancy to the blend.
Sustainably sourced and entirely additive-free, SOIRÉ Blanco is a masterclass in flavor. Each sip reveals delicate notes of sugar cane, vanilla, and tropical fruits, delivering a smooth and sophisticated profile that lingers with refined complexity.
Redefining Luxury Through Design
SOIRÉ Blanco’s bottle is a statement of innovation and sophistication, blending form and function seamlessly. Its tall, elegant silhouette commands attention while preserving the rum’s integrity. The trademark-pending design minimizes air exposure with every pour, ensuring the flavor remains as exceptional in the final sip as in the first. Crafted with precision, this bottle is a bold statement that mirrors SOIRÉ’s ethos of merging artistry with modernity.
A New Focus on Experiences and Accessibility
SOIRÉ creates a world of elevated experiences, redefining the modern celebration. Designed for a new generation of tastemakers, SOIRÉ transforms every occasion into an unforgettable celebration of sophistication and connection.
- NFC-Enabled Bottles: Powered by IYK App, each bottle offers a gateway to the SOIRÉ experience. With a simple tap, consumers can verify authenticity, access exclusive content, and unlock curated experiences.
- Direct-to-Consumer Focus: Unlike traditional spirits brands, SOIRÉ prioritizes direct-to-consumer channels through its integration with Cask and Barrel Club. While the brand will also be available in select stores and premier nightlife venues, this D2C-first strategy reflects SOIRÉ’s commitment to accessibility and innovation.
"SOIRÉ Blanco embodies a vision of reimagined experiences," said Kash Corleone Rogers, Founder of SOIRÉ. "From our unique blend to our iconic design, every element reflects a vision for making rum not only relevant but essential to the culture of modern experience."
Empowering a Community of Bold Innovators
At its core, SOIRÉ is about connection and empowerment. SOIRÉ empowers its ambassadors as affiliates and offers equity opportunities to supporters, creating a dynamic and inclusive community. The upcoming Founder’s Club Passes, limited to 444, are the first step in creating a legacy of communal ownership in the new era of spirits.
Rum’s Moment: Redefining a Category
As the spirits industry undergoes rapid transformation, SOIRÉ Blanco looks to lead rum’s premiumization. Often overlooked in favor of other spirits, rum is now positioned for a renaissance, and SOIRÉ is bringing it to the forefront. With exclusive releases, bold activations, and an unwavering commitment to innovation, SOIRÉ is making rum cool, desirable, and essential to a new generation of tastemakers and trendsetters.
Be Part of the Revolution
SOIRÉ invites you to explore the future of rum and discover the spirit that’s reshaping modern experience. Follow us on Instagram and X (formerly Twitter) @drinksoire for the latest updates, exclusives, and insights into what’s next.
About SOIRÉ: Founded in Miami, SOIRÉ is an ultra-premium rum brand dedicated to elevating the spirits industry through groundbreaking design, exceptional craftsmanship, and immersive experiences. With a focus on experience-first ethos, additive-free production, and social distribution, SOIRÉ is reshaping the future of spirits for those who dare to dream bigger.
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