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BevNETPress Releases

Molson Coors Donates $100,000 to California Wildfire Relief Efforts

info_outline PRESS RELEASE posted by Molson Coors

Jan. 14, 2025 at 3:29 pm

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CHICAGO – January 14, 2024 – Molson Coors Beverage Company (NYSE: TAP; TSX: TPX) announced today that it will donate $100,000 to multiple initiatives supporting first responders and service-industry workers in Southern California as the area grapples with devastating wildfires.

Contributions will be allocated to initiatives that include the California Restaurant Foundation’s Restaurants Care program to provide financial support for Los Angeles-area bar and restaurant employees impacted by the fires. Applications for workers seeking relief are open Jan. 14 here. Through its donation, Molson Coors will be a founding sponsor of the grant program.

“In a time of such devastation and disruption, we are glad to do our part to support local bars, restaurants and their hardworking staffs,” said Michael Nordman, senior manager of community affairs for Molson Coors. “When tragedy strikes, Molson Coors is committed to helping our industry, and that includes the thousands of service-industry workers who’ve been evacuated or affected by the wildfires raging across Southern California.”

The California Restaurant Foundation is a nonprofit that has supported the state’s food and beverage workers since 1981. Through its Restaurants Care mission, it has opened a temporary fund to provide emergency relief grants to food and beverage workers impacted by the Los Angeles area wildfires.

Molson Coors heeded a call for corporate donors to seed the initiative.

"We are deeply grateful to Molson Coors Beverage Company for its generous donation to Restaurants Care's Los Angeles Fires 2025 Relief Grants," said Alycia Harshfield, President of the California Restaurant Foundation. "This support will make a meaningful difference for restaurant owners and their employees impacted by the devastating fires, helping them to begin rebuilding their lives and find a sense of immediate hope during this challenging time."

Additionally, Blue Run Spirits and Coors Banquet are donating to the California Fire Foundation’s Wildfire & Disaster Relief Fund. Coors Banquet has a lengthy history of supporting wildland firefighters through its Protect Our Protectors program, which has raised more than $2.5 million for firefighting causes since its inception a decade ago.

Lastly, Molson Coors’ ZOA Energy is teaming with beverage incubator LA Libations to donate nearly 15,000 cans of the better-for-you energy drink to Los Angeles first responders, who have cited energy drinks as a desired item as they work to control and manage the ongoing damage. Through a donation match and in-kind product, Reyes Beverage Group is joining Molson Coors to support these efforts.

ABOUT MOLSON COORS

About Molson Coors Beverage Company For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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