Functional Beverage Brand wildwonder Announces Expansion in Whole Foods Market Nationwide

Today, wildwonder, the AAPI-founded brand behind the world’s first prebiotic and probiotic sparkling beverage, announces an expansion of its gut-friendly flavors Guava Rose, Strawberry Passion, Peach Ginger, and Mango Gold to Whole Foods Markets nationwide, with Raspberry Lychee coming soon. 

Created as a love letter to her grandmother, who raised her in Beijing, Founder and CEO Rosa Li has grown the herbal wisdom-inspired and gut-supporting drink company into one of the fastest-growing non-alcoholic beverage brands of the year (Inc. 5000). 

wildwonder’s bold and fruit-forward flavors, inspirational founding story, and breakout year in recognition landed the brand beverage this highly sought-after retail partnership. 

In tandem with the drink’s success, wildwonder launched a marketing campaign in New York City, sending out branded freight trucks to distribute product samples at various Whole Foods Market locations in May 2024. 

This high-impact campaign, paired with high demand and sell-through, captured the attention of Whole Foods and solidified wildwonder’s place as a brand with lasting appeal and strong consumer engagement. 

Starting with a humble, hyper-localized channel strategy focused heavily on the California market, this brand has since expanded its reach and garnered significant national recognition. In addition to Whole Foods, wildwonder beverages can now be found at Sprouts, Erewhon Market, Target, Costco, Albertsons Safeway locations, and more.

“This nationwide launch at Whole Foods Market is a dream realized,” said Rosa Li, founder of wildwonder. “When I started wildwonder, I wanted to share the healing traditions of my heritage in a way that felt fresh and approachable. Seeing wildwonder on shelves coast to coast is proof that people are ready for bold, functional beverages that make them feel as good as they taste.”

Under Li’s visionary leadership, wildwonder has catapulted to incredible success. The brand has celebrated many milestones in 2024, including: 

**Included in Inc 5000 - wildwonder is the fastest non-alcoholic beverage band on the coveted list. 

**Named one of Instacart's Fastest Growing Emerging Brands of 2024, ranking #36 out of 75.

**Expanded to Costco stores across the Pacific Northwest.

**Debuted their new flavor, Banana Queen, a collaboration with Nymphia Wind, the season 16 winner of RuPaul’s Drag Race.

**Won Best New Product at the 2024 BevNET Best Of Awards for Banana Queen.

**Li was invited to speak on a BevNet Live panel about the demands CPG entrepreneurs face.