NEW ORLEANS (January 21, 2025) – Christa Cotton, CEO of El Guapo, the seven-time Good Food Foundation award-winning Women Certified Business (WBENC) company, is pleased to announce the launch of Demerara Syrup (MSRP $14.99). Available online or via stores nationwide, El Guapo’s Demerara Syrup is zero-proof, non-GMO verified, vegetarian, soy free and gluten free.
Made with 100% Louisiana Cane sourced from the Alma Sugarcane Mill in Lakeland, Louisiana, this Demerara syrup is made from the finest cane sugar harvested. The Demerara’s terroir is rounded out with dried orange peel, making this an ideal syrup for adding flavor and body to cocktails – like an Old Fashioned, Sazerac or Milk Punch – or cooking, including drizzled on waffles or pancakes, atop ice cream or to jazz up baking recipes.
The Demerara Syrup, like all El Guapo products, is free of high fructose corn syrup and bottled solely in glass with recycled craft paper labels and hand dipped in wax to avoid single-use plastic tear tape. The syrup can be purchased on its own or can be added and combined to the “Build Your Own Syrups” set (MSRP $49.99), which comes with three flavors and is completely customizable on the website.
“We are proud to expand our portfolio of products with an all-natural single origin Demerara sourced from Louisiana,” says Cotton. “This new syrup is incredibly versatile and vibrant, and a splash will punch up any drink as well as a host of kitchen staples, from breakfast and baked goods to sundaes and spirited or spirit-free cocktails. We’re excited to see how our friends and fans put this rich and delicious simple syrup alternative to use.”
Sourced from sugarcane, Demerara is a coarse, light brown and raw sugar with a crunchy texture. It contains a small amount of molasses, which contributes to its caramel flavor. El Guapo Demerara Syrup ships internationally, is sold online and select retailers across the country. For Demerara Syrup recipe ideas, please visit www.elguapobitters.com.
About El Guapo:
El Guapo is a female-owned small business offering a zero-proof, non-GMO verified, vegetarian, soy free and gluten free line of cocktail bitters, syrups and mixers. Ingredients are responsibly sourced, and the product line is free of high fructose corn syrup. El Guapo is self-manufactured and distributed from the company’s New Orleans, LA, headquarters.
For more information, please visit elguapobitters.com or @elguapobitters on Instagram.
For more information about El Guapo Bitters, please contact Baltz & Company:
Sarah Abell 917.584.8567 or
Annette Malkin 212.600.5828
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