• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Josh Brolin Narrates the Intriguing and Deadly Tale of How One of the World’s Biggest Motorsports Came to Be in New Film Pay Dirt: The Story of Supercross

info_outline PRESS RELEASE posted by Monster Energy

Jan. 21, 2025 at 1:39 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Josh Brolin is helping bring to life the stories of Supercross in the new film Pay Dirt: The Story of Supercross.

In the 52 years since Supercross was first started with a note on a cocktail napkin, the motorsport has had as many twists and turns off the track as on, but until now many of those stories have not been told on the big screen.

Pay Dirt, with its unparalleled access to the heroes and the villains of the sport through unseen footage and rare interviews, tells the stories of Supercross from the rivalries, the competition and the people that helped make it one of America’s favorite motorsports.

Academy Award nominee Brolin lends his voice to the documentary which is presented by Monster Energy and is in theaters worldwide next month.

The actor’s passion for all things dirt bike combined with the intriguing story of the sport ensures the film is not just for fans of Supercross but for anyone with a thirst for adrenaline, intrigue and high-octane history.

Brolin says he got involved with the project because Supercross is not just about bikes on a track but about people who give it their all – and Pay Dirt captures that.

“When people are good at what they do, I think a lot of people respond to it. It’s settled in,” the star, who also serves as executive producer, says. “Pay Dirt is not preachy at all. It’s not telling you how to feel. It just is what it is, and I think people really respond to honesty.

“You start to see in finding your most relaxed place, you find that it is your greatest capacity. And that’s what I felt in doing this story on Supercross.”

Pay Dirt director Paul Taublieb says the actor was an obvious choice for narrator as “Josh Brolin brings the poetry.”

“You can’t talk about this movie without talking about him. Josh as a narrator is extraordinary,” the Emmy Award winning director says.

In addition to Brolin, the stories of the sport are told by Supercross creators Mike Goodwin and Jeremy McGrath as well as cornerstones like Rick Johnson and Bob “Hurricane” Hannah, along Ricky Carmichael, Ryan Villopoto and the Deegans – Brian and current Supercross star Haiden.

Goodwin, who is credited as the founding father of Supercross after helping develop the sport with an agreement on a napkin, speaks from his jail cell where he is serving life behind bars. Representing one of the darkest parts of the motorsport’s history, the rock-turned-sports promoter was responsible for the brutal assassination deaths of motorsports Hall of Famer Mickey Thompson and his wife Trudy.

It is just one of the stories that forms part of the intriguing tale of the sport captured in Pay Dirt which provides a behind-the-scenes, and on the track, look at American Supercross from 1972 to present day in major stadiums across the USA.

Backed by Monster Energy and with Feld Motor Sports’ extensive catalog of archival footage, as well as unparalleled access for Taublieb Films to capture breathtaking live 4K footage at recent races, audiences will be trackside in this not to be missed film.

“Monster is proud to add Pay Dirt: The Story of Supercross to the feature documentaries we’ve supported, and perhaps more than any other, this film captures the essence of the brand and our dedication to authentically backing motorsports,” says Sam Pontrelli, Senior VP of Communications for Monster Energy.

Pay Dirt: The Story of Supercross is in theaters worldwide starting on January 20 before going to streaming platforms later this spring.  For more on Pay Dirt: The Story of Supercross including showings, paydirtthemovie.com.

###

About Taublieb Films

Taublieb Films is a two-time Emmy-winning production company led by director/producer Paul Taublieb. His work includes the award-winning ESPN 30 for 30 film Hawaiian: The Legend of Eddie Aikau, FASTEST about MotoGP racing, Ground Swell: The Other Side of Fear and the Netflix documentary, UNCHAINED: The Untold Story of Freestyle Motocross, which won an Emmy for best long-form documentary. The Malibu, California-based company also produced the feature documentary Blink of an Eye about the fateful relationship between Dale Earnhardt and Michael Waltrip. The documentary has now optioned for a dramatic feature film with Taublieb serving as producer. Taublieb also produced The Vow, starring Channing Tatum and Rachel McAdams (which grossed $200M worldwide).

For more go to taubliebfilms.com.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy at monsterenergy.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships

Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships

Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc

Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc

BevNET Announces Nominees for 2025 Spirits Awards

BevNET Announces Nominees for 2025 Spirits Awards

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

View All|Post a Listing

Featured Jobs

Tea Sommelier - Rishi Tea & Botanicals

Tea Sommelier - Rishi Tea & Botanicals

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Area Sales Manager - San Francisco, California - Good Boy Vodka

Area Sales Manager - San Francisco, California ...

Head Brewer - Firehouse Brewing Co.

Head Brewer - Firehouse Brewing Co.

Director/VP Sales - Confidential Cascadia Managing Brands Client

Director/VP Sales - Confidential Cascadia Manag...

View All Jobs|Post a Job

More News

San Francisco To Sue Ultraprocessed Food Makers

San Francisco To Sue Ultraprocessed Food Makers

Ripple Foods Raises $17M, Names O’Grady as CEO

Ripple Foods Raises $17M, Names O’Grady as CEO

AriZona Acquires Anaheim Plant From Manna Beverages

AriZona Acquires Anaheim Plant From Manna Beverages

Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.

Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Marketing & Community Manager - Three Trees - Three Trees
  • National Sales Director - Three Trees - Three Trees
  • Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co - Sierra Nevada Brewing Co
  • Manufacturing Maintenance Technician - Full Sail Brewing Company - Full Sail Brewing Company
  • Chief Financial Officer - Pronghorn - Pronghorn
  • Head Brewer - Maplewood Brewing Company - Maplewood Brewing Company
  • National Account Manager - Club (Costco) - SYSTM Foods - SYSTM Foods
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships
  2. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  3. BevNET Announces Nominees for 2025 Spirits Awards
  4. San Francisco To Sue Ultraprocessed Food Makers
  5. Ripple Foods Raises $17M, Names O’Grady as CEO
  6. AriZona Acquires Anaheim Plant From Manna Beverages
  7. Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.
  1. Lone Tree Brewing Introduces New Canned Winter Seasonal, Chocolate & Pistachio Stout
  2. James Bay Distillers: Flightline Whiskey & Spirits Club Release Features 125.2 Proof Bourbon
  3. Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities
  4. Avaline Unwraps 2025 Holiday Campaign: Gift Simply. Drink Well
  5. Rum Brand Candela Mamajuana Launches Full Rebrand
  6. Dos Hombres Receives New Growth Investment to Expand Distribution, Drive Brand Awareness and Launch Premium Innovation
  7. Home Sweet Home: Tequila Ocho Looks to a Familiar Place to Meet Increased Demand
  1. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  2. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  3. Bev-Alc Sales Slide Ahead of The Holidays
  4. Spirit Brands Preach Pivot from CPG Marketing Playbook
  5. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  6. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  7. Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
  1. From Value to Vibe at Brewbound Live 2025: NIQ & CGA on Balancing What’s Brewing Across Price, Preference & Purpose
  2. BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
  3. Manna Beverages’ Anaheim Facility Sold to AriZona
  4. Brewbound Live 2025 is 1 Week Away!
  5. NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation
  6. Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc
  7. Press Clips: Anthony Trento Returns to the Middle Tier at Sunset; Harpoon IPA Refreshed
View All|Submit News

Promoted PR Posts

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Left Coast Brewing Company Wins Gold Medal at Great American Beer Festival

Left Coast Brewing Company Wins Gold Medal at Great American Beer Festival

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙