Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Josh Brolin Narrates the Intriguing and Deadly Tale of How One of the World’s Biggest Motorsports Came to Be in New Film Pay Dirt: The Story of Supercross

PRESS RELEASE posted by Monster Energy

Jan. 21, 2025 at 1:39 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

Josh Brolin is helping bring to life the stories of Supercross in the new film Pay Dirt: The Story of Supercross.

In the 52 years since Supercross was first started with a note on a cocktail napkin, the motorsport has had as many twists and turns off the track as on, but until now many of those stories have not been told on the big screen.

Pay Dirt, with its unparalleled access to the heroes and the villains of the sport through unseen footage and rare interviews, tells the stories of Supercross from the rivalries, the competition and the people that helped make it one of America’s favorite motorsports.

Academy Award nominee Brolin lends his voice to the documentary which is presented by Monster Energy and is in theaters worldwide next month.

The actor’s passion for all things dirt bike combined with the intriguing story of the sport ensures the film is not just for fans of Supercross but for anyone with a thirst for adrenaline, intrigue and high-octane history.

Brolin says he got involved with the project because Supercross is not just about bikes on a track but about people who give it their all – and Pay Dirt captures that.

“When people are good at what they do, I think a lot of people respond to it. It’s settled in,” the star, who also serves as executive producer, says. “Pay Dirt is not preachy at all. It’s not telling you how to feel. It just is what it is, and I think people really respond to honesty.

“You start to see in finding your most relaxed place, you find that it is your greatest capacity. And that’s what I felt in doing this story on Supercross.”

Pay Dirt director Paul Taublieb says the actor was an obvious choice for narrator as “Josh Brolin brings the poetry.”

“You can’t talk about this movie without talking about him. Josh as a narrator is extraordinary,” the Emmy Award winning director says.

In addition to Brolin, the stories of the sport are told by Supercross creators Mike Goodwin and Jeremy McGrath as well as cornerstones like Rick Johnson and Bob “Hurricane” Hannah, along Ricky Carmichael, Ryan Villopoto and the Deegans – Brian and current Supercross star Haiden.

Goodwin, who is credited as the founding father of Supercross after helping develop the sport with an agreement on a napkin, speaks from his jail cell where he is serving life behind bars. Representing one of the darkest parts of the motorsport’s history, the rock-turned-sports promoter was responsible for the brutal assassination deaths of motorsports Hall of Famer Mickey Thompson and his wife Trudy.

It is just one of the stories that forms part of the intriguing tale of the sport captured in Pay Dirt which provides a behind-the-scenes, and on the track, look at American Supercross from 1972 to present day in major stadiums across the USA.

Backed by Monster Energy and with Feld Motor Sports’ extensive catalog of archival footage, as well as unparalleled access for Taublieb Films to capture breathtaking live 4K footage at recent races, audiences will be trackside in this not to be missed film.

“Monster is proud to add Pay Dirt: The Story of Supercross to the feature documentaries we’ve supported, and perhaps more than any other, this film captures the essence of the brand and our dedication to authentically backing motorsports,” says Sam Pontrelli, Senior VP of Communications for Monster Energy.

Pay Dirt: The Story of Supercross is in theaters worldwide starting on January 20 before going to streaming platforms later this spring.  For more on Pay Dirt: The Story of Supercross including showings, paydirtthemovie.com.

###

About Taublieb Films

Taublieb Films is a two-time Emmy-winning production company led by director/producer Paul Taublieb. His work includes the award-winning ESPN 30 for 30 film Hawaiian: The Legend of Eddie Aikau, FASTEST about MotoGP racing, Ground Swell: The Other Side of Fear and the Netflix documentary, UNCHAINED: The Untold Story of Freestyle Motocross, which won an Emmy for best long-form documentary. The Malibu, California-based company also produced the feature documentary Blink of an Eye about the fateful relationship between Dale Earnhardt and Michael Waltrip. The documentary has now optioned for a dramatic feature film with Taublieb serving as producer. Taublieb also produced The Vow, starring Channing Tatum and Rachel McAdams (which grossed $200M worldwide).

For more go to taubliebfilms.com.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers and fans. See more about Monster Energy at monsterenergy.com.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner

Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

Automation Technician (Food & Beverage) - Barrel RM

Automation Technician (Food & Beverage) - Barrel R...

Denver CO - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Denver CO - Territory Sales & Marketing Ambassador...

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

View All Jobs|Post a Job

More News

Beyond Expands Immerse Beverage Brand with Energy Line

Beyond Expands Immerse Beverage Brand with Energy Line

CPG Week: NACS News & Clio Gets New Owners

CPG Week: NACS News & Clio Gets New Owners

Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart

Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer - Cerebral Brewing - Cerebral Brewing
  • NYC Sales Manager - Kills Boro Brewing Company - Kills Boro Brewing Company
  • Packaging Lead/Cellarman - Highlander Beer - Highlander Beer
  • Brewer/Cellar Person - Fremont Brewing - Fremont Brewing
  • Sales Division Director, Mountain West - Deschutes Brewery - Deschutes Brewery
  • Territory Sales Manager - Deschutes Brewery - Deschutes Brewery
  • Cellar Person - Wayfinder Beer - Wayfinder Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
  2. Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner
  3. Beyond Expands Immerse Beverage Brand with Energy Line
  4. CPG Week: NACS News & Clio Gets New Owners
  5. Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart
  6. Coca-Cola Leans into Functional Hydration, Nostalgia at NACS
  7. Beyond the Can: C4, Bucked Up and Rockstar Jump into Caffeine Pouches at NACS
  1. Rupee Beer Expands into Michigan Through Statewide Partnership with Imperial Beverage
  2. Mother Road Brewing Company Heads to Japan for American Craft Beer Trade Mission
  3. Jittery Joe’s Coffee and Goose Invite Fans to 'Fill Your Cup With Harmony' With New Coffee Collaboration
  4. James Bay Distillers re-releases Cadboro Whisky, infused with Organic Chocolate from Ecuador
  5. Tiger Finance Provides $20 Million Credit Facility to Garage Beer
  6. Pure Project Partners with WILDCOAST on Baja Breach IPA to Support Gray Whale Conservation
  7. trücup Low-Acid Coffee Launches New Product: Half-Caff Pods
  1. Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD
  2. Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
  3. Adult Non-Alc’s Fastest-Growing Dollars are Coming From Bars and Browsers
  4. White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
  5. Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
  6. Kamoti Targets Gen Z With Bottled Green Tea Shots
  7. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  1. Pernod Ricard US Sales Fall 10% as Small Formats Gain Focus
  2. Summit Brewing, BMO Bank Reach Agreement; New Lender to Take Over MN Brewery’s Loans
  3. Duvel Makes Boulevard’s Space Camper a Comic Book Hero, Eyes Light Beer, Targets Hard Seltzer Growth
  4. Atlas Distributing Adds Constellation Brands’ Beer Portfolio in 2 Western MA Counties
  5. Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar
  6. Stone Co-Founders Greg Koch and Steve Wagner to Take Over Former Escondido Location, Open Independent Restaurant
  7. Bev-Alc Increases Trail Overall Inflation in September CPI as Gas Prices Surge
View All|Submit News

Promoted PR Posts

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase