Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Laws Whiskey House Announces the Release of SUPER WHEATER as a Celebration of Colorado Terroir

PRESS RELEASE posted by Laws Whiskey House

Jan. 22, 2025 at 4:15 pm

XLinkedInRedditFacebookEmail
Report Press Release
laws whiskey housewhiskeywheat whiskeycoloradograinterroircolorado terroirdenver
Spirits Companies
  • image-01

DENVER, CO, January 22, 2025 — Laws Whiskey House, the award-winning Denver-based distillery dedicated to crafting intentionally bold and terroir-driven whiskeys, proudly announces the release of SUPER WHEATER – a high-wheat expression that celebrates Colorado’s distinctive terroir. As the next annual release in the Laws’ ORIGINS Series, this beautifully balanced expression honors the roots of Laws Whiskey House’s history and heritage.

SUPER WHEATER is expertly crafted from hand-selected barrels of Laws Four Grain Bourbon, renowned for its easy-drinking elegance, artfully combined with robust 100% Centennial Wheat whiskey. SUPER WHEATER is aged between 5 and 12 years and bottled at high proof and delivers a harmony of bold flavor and relaxed sophistication blending craftsmanship and unique terroir as well as showcasing the depth and complexity of heirloom Centennial wheat grown locally right in Colorado.

While sipping, expect aromas of shortbread, almond, and orange marmalade, leading to peanut brittle flavors, glazed lemon cake, cinnamon, cardamom, and orange pekoe tea. This spice-forward expression balances sweetness and spice, with subtle notes of lightly roasted coffee. It begins with a sweet introduction and transitions to a dry, long, and lingering finish. 

“SUPER WHEATER is a whiskey made for those who honor tradition but live in the moment – pour a glass, slow down, and enjoy the rich character of this remarkable grain,” says Al Laws, founder and president of Laws Whiskey House. “The ORIGINS Series perfectly represents what we strive for as a distillery: terroir-led flavors and the highest standards of quality, balancing flavors in a whole different way.”

As part of the ORIGINS Series, SUPER WHEATER continues to build on the mastery and legacy that Laws Whiskey House establishes with each annual release. The story of the ORIGINS Series began in 2011 with 28 hand-selected barrels, crafted during the distillery’s first-ever spirit runs. These barrels were marked with a single defining word: “ORIGINS.” Friends and family invested in many of these early barrels, providing critical funding that helped establish the Laws Whiskey House brand. This became the foundation of the beloved ORIGINS Series.

Nearly a decade later, the ORIGINS Series debuted in December 2020 with Barrel #9, a single-barrel expression that was the oldest whiskey released by Laws Whiskey House at the time, showcasing years of meticulous aging and craftsmanship. In 2021, the 10th anniversary was celebrated with ORIGINS Series X, crafted from the last three barrels of the original ORIGINS batch—a release that honored the past while signaling a bold future. In the years that followed, Laws subsequently released INTENTIONS in 2022 and CORNERSTONE in 2023, each expression exemplifying exceptional intricacy and harmony. With every annual release, the ORIGINS Series continues to celebrate the artistry and innovation that define Laws Whiskey House.

SUPER WHEATER retails for $129.99 and is available for purchase at the newly opened Laws Whiskey Sanctuary and in select stores. Visitors to the Denver-based Whiskey Sanctuary will also have the opportunity to sample the three most recent ORIGINS expressions—SUPER WHEATER, INTENTIONS, and CORNERSTONE—in a dedicated whiskey flight ($20), offering a unique journey through the distillery's innovative craftsmanship over time.

About Laws Whiskey House

Founded in 2011, Laws Whiskey House makes intentionally bold and terroir-driven whiskeys from Colorado. The distillery’s grain-forward style whiskeys are made with the highest quality corn and heirloom wheat, barley, and rye grown by two Colorado family farms. Laws uses time-tested production techniques that showcase each individual grain's terroir resulting in singular and novel whiskeys.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”

Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner

Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Business Development Manager- Midwest - Asterisk Imports

Business Development Manager- Midwest - Asterisk I...

Automation Technician (Food & Beverage) - Barrel RM

Automation Technician (Food & Beverage) - Barrel R...

Denver CO - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Denver CO - Territory Sales & Marketing Ambassador...

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

View All Jobs|Post a Job

More News

Beyond Expands Immerse Beverage Brand with Energy Line

Beyond Expands Immerse Beverage Brand with Energy Line

CPG Week: NACS News & Clio Gets New Owners

CPG Week: NACS News & Clio Gets New Owners

Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart

Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

Coca-Cola Leans into Functional Hydration, Nostalgia at NACS

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer - Cerebral Brewing - Cerebral Brewing
  • NYC Sales Manager - Kills Boro Brewing Company - Kills Boro Brewing Company
  • Packaging Lead/Cellarman - Highlander Beer - Highlander Beer
  • Brewer/Cellar Person - Fremont Brewing - Fremont Brewing
  • Sales Division Director, Mountain West - Deschutes Brewery - Deschutes Brewery
  • Territory Sales Manager - Deschutes Brewery - Deschutes Brewery
  • Cellar Person - Wayfinder Beer - Wayfinder Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
  2. Review: Spyre’s Sports Protein Drink Is a ‘Clear’ Winner
  3. Beyond Expands Immerse Beverage Brand with Energy Line
  4. CPG Week: NACS News & Clio Gets New Owners
  5. Distribution: Neutonic, WellWithAll Bring BFY Energy to Walmart
  6. Coca-Cola Leans into Functional Hydration, Nostalgia at NACS
  7. Beyond the Can: C4, Bucked Up and Rockstar Jump into Caffeine Pouches at NACS
  1. Rupee Beer Expands into Michigan Through Statewide Partnership with Imperial Beverage
  2. Mother Road Brewing Company Heads to Japan for American Craft Beer Trade Mission
  3. Jittery Joe’s Coffee and Goose Invite Fans to 'Fill Your Cup With Harmony' With New Coffee Collaboration
  4. James Bay Distillers re-releases Cadboro Whisky, infused with Organic Chocolate from Ecuador
  5. Tiger Finance Provides $20 Million Credit Facility to Garage Beer
  6. Pure Project Partners with WILDCOAST on Baja Breach IPA to Support Gray Whale Conservation
  7. trücup Low-Acid Coffee Launches New Product: Half-Caff Pods
  1. Azúcar Tequila Recruits the Cavinder Twins for New Tequila RTD
  2. Pernod Ricard Expects RTDs To Gain Share, But No US Spirits “Bounceback”
  3. Adult Non-Alc’s Fastest-Growing Dollars are Coming From Bars and Browsers
  4. White Claw Maker Targets Super Lyte, SpikedAde With RefreshAde
  5. Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
  6. Kamoti Targets Gen Z With Bottled Green Tea Shots
  7. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  1. Pernod Ricard US Sales Fall 10% as Small Formats Gain Focus
  2. Summit Brewing, BMO Bank Reach Agreement; New Lender to Take Over MN Brewery’s Loans
  3. Duvel Makes Boulevard’s Space Camper a Comic Book Hero, Eyes Light Beer, Targets Hard Seltzer Growth
  4. Atlas Distributing Adds Constellation Brands’ Beer Portfolio in 2 Western MA Counties
  5. Why Stadium Partnerships can be the ‘Ultimate Sampling Weapon’ with Two Robbers’ Vivek and Vikram Nayar
  6. Stone Co-Founders Greg Koch and Steve Wagner to Take Over Former Escondido Location, Open Independent Restaurant
  7. Bev-Alc Increases Trail Overall Inflation in September CPI as Gas Prices Surge
View All|Submit News

Promoted PR Posts

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Graasi Organic Barley Water Debuts in Kroger's Richmond Division Through New Partnership with Brown Distributing

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

Meet RAB MAX: Real American Beer Enters High ABV With 8% Flavored Beer Line

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase