RECOVER 180 Welcomes David McMichael as Chief Commercial Officer

LOS ANGELES, CA — January 29, 2025 — RECOVER 180™, a leading organic sports hydration beverage company known for its innovative approach to recovery and wellness, is pleased to announce the addition of David McMichael as its Chief Commercial Officer. With over three decades of experience in the beverage and consumer packaged goods industries, McMichael is set to lead the company’s commercial growth initiatives, drive market expansion, and oversee strategic partnerships to further solidify RECOVER 180 as a category leader.

McMichael is a versatile and dynamic senior sales and operations executive. In his previous roles as the SVP and GM for Direct Store Delivery and the Chief Customer Officer and SVP of National Accounts for Warehouse Direct and Contract Manufacturing at Keurig Dr Pepper, McMichael exhibited a unique ability to capture market opportunities, accelerate revenue growth, integrate strategic acquisitions, and build dynamic brands in highly competitive and rapidly changing consumer product environments. 

“We are thrilled to have David join RECOVER 180 at such a pivotal time in our journey,” said Lance Collins, Chief Executive Officer. “David has a deep industry knowledge, a proven track record in commercial leadership, and will play an integral role in achieving our growth objectives. His pragmatic optimism and expertise as an operator and brand and marketing innovator have helped multiple emerging brands, and we’re grateful to have him on board.” 

In his role as Chief Commercial Officer, McMichael will focus on enhancing RECOVER 180’s omnichannel presence, scaling retail distribution, and accelerating revenue growth. His vision aligns seamlessly with RECOVER 180’s mission to provide consumers with premium hydration solutions that combine functionality with exceptional flavor.

“It’s an honor to be part of such an incredible journey alongside Lance Collins and his team of passionate innovators, investors, creators, retailers, and distribution partners,” said McMichael. “From crafting the perfect flavor profiles to building a brand that truly resonates with today’s consumers, RECOVER 180 represents our commitment to bringing something fresh and meaningful to the market.” 

This strategic hire follows a year of significant milestones for RECOVER 180, including new product launches, expanded retail availability, and collaborations with high-profile athletes.

About RECOVER 180:

Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG.

Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, as well as Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company's partnerships also extend to premier independent distributors nationwide and can also be found online at Amazon and on their website.  

Media Contact: 

Whitney Spielfogel, VP, PR & Communications