• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Misunderstood Whiskey Co. Announces Third 'Have a Toddy, Help Somebody' Campaign

info_outline PRESS RELEASE posted by Misunderstood Whiskey

Feb. 3, 2025 at 4:40 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

JERSEY CITY, N.J., Feb. 3, 2025 -- Misunderstood Whiskey Co., a leader in the emerging beverage sector, is proud to announce the return of its philanthropic campaign, "Have A Toddy, Help Somebody," in honor of National Cancer Prevention Month this February. The campaign raises funds for the JDJ Charitable Foundation to support families battling cancer and has raised over $20,000 to-date with ambitions to make this the most successful year yet.

Throughout February, one dollar for every 750ml bottle sold of Misunderstood Ginger Spiced Whiskey will be donated to the JDJ Foundation. Those interested in giving back can take part in the "Have a Toddy, Help Somebody" campaign by purchasing a bottle online or at select retailers across the nation. Bars and restaurants in select states around the nation will also be showcasing a Hot and Iced Toddy with Misunderstood Ginger Spiced Whiskey in support of the cause.

The JDJ Foundation is a 501(C)(3) non-profit that was started by James Blauvelt after losing both of his parents to cancer. JDJ provides financial support to families battling cancer, grants scholarships to deserving high school seniors affected by cancer, and funds leading cancer research as core initiatives. This is the third year that JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.

"This campaign is incredibly important to us. We cherish the ability to support families who are navigating tough times and partner with our good friend James," shared JD Recobs and Chris Buglisi, co-founders of Misunderstood Whiskey Co. "We're grateful for the growing number of partners and customers who've embraced this initiative and aim to make a greater impact this year."

"Over the years, the success of this campaign has allowed us to help families battling brain cancer and leukemia with food, grocery, gas and utility bills," said James Blauvelt, founder of JDJ Charitable Foundation. "The financial toxicity that comes with fighting cancer can be stressful and difficult. At JDJ, we can put your donations into action immediately to help families battling today. We are grateful for Misunderstood Whiskey's continued generous support."

To spotlight the cause initiative, Misunderstood Whiskey Co. has shaken and stirred up eight toddy recipes, both hot and iced, including the Ginger Hot Toddy and TIKI Toddy. Each of the eight recipes, which can be found online features Misunderstood's flagship whiskey—Misunderstood Ginger Spiced Whiskey—a blend of select bourbon and American whiskey, aged in American oak barrels, and finished with two types of real ginger for a refreshingly distinct smooth taste. 

Ginger Hot Toddy

2 oz Misunderstood Ginger Spiced Whiskey

5 oz Hot Water or Chamomile Tea

½ oz Honey Syrup

Squeeze of Fresh Lemon

Garnish with Star Anise, Cinnamon Stick, and/or Lemon Peel (Optional)

Directions: Combine ingredients in a hot mug. Stir and garnish. Serve warm.

TIKI Toddy (Iced)

1 ½ oz Misunderstood Ginger Spiced Whiskey

1 oz Passion Fruit Liqueur

1 oz Lemon Juice

½ oz Honey Syrup

Directions: Combine all ingredients in a shaker with ice. Shake and strain into a rocks glass over fresh ice. Garnish with a pineapple front and purple orchid.

About Misunderstood Whiskey

Misunderstood Whiskey Co. started as a kitchen recipe by two best friends who set out to create fun, easy-drinking whiskeys made with honest ingredients. Misunderstood Whiskey is delicately crafted to be approachable for newbies, yet balanced for whiskey enthusiasts. Misunderstood's flagship whiskey is an American Whiskey blended with real ginger to mellow the finish and is proudly bottled at 80 proof in Bardstown, KY.  The Misunderstood Whiskey founding team is also the creator of OATRAGEOUS Oat Milk Liqueur, the first dairy free cream liqueur portfolio in the United States.

About JDJ Foundation

The JDJ Charitable Foundation is a 501(C)(3) public nonprofit that was started by James Blauvelt, close friend of the Misunderstood Whiskey Founders, JD and Chris. James, who lost both of his parents to cancer, started the JDJ Foundation to provide financial support to families battling cancer, grant scholarships to deserving high school seniors affected by cancer, and fund leading cancer research as core initiatives. JDJ and Misunderstood have teamed up to provide financial assistance to cancer families by reimbursing them for living, food, travel, and other expenses during difficult times.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships

Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships

Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc

Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc

BevNET Announces Nominees for 2025 Spirits Awards

BevNET Announces Nominees for 2025 Spirits Awards

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Contract Production & CoPacking Partner to Grow Your Brand

Contract Production & CoPacking Partner to Grow...

View All|Post a Listing

Featured Jobs

Tea Sommelier - Rishi Tea & Botanicals

Tea Sommelier - Rishi Tea & Botanicals

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Columbus, OH - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Area Sales Manager - San Francisco, California - Good Boy Vodka

Area Sales Manager - San Francisco, California ...

Head Brewer - Firehouse Brewing Co.

Head Brewer - Firehouse Brewing Co.

Director/VP Sales - Confidential Cascadia Managing Brands Client

Director/VP Sales - Confidential Cascadia Manag...

View All Jobs|Post a Job

More News

San Francisco To Sue Ultraprocessed Food Makers

San Francisco To Sue Ultraprocessed Food Makers

Ripple Foods Raises $17M, Names O’Grady as CEO

Ripple Foods Raises $17M, Names O’Grady as CEO

AriZona Acquires Anaheim Plant From Manna Beverages

AriZona Acquires Anaheim Plant From Manna Beverages

Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.

Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Marketing & Community Manager - Three Trees - Three Trees
  • National Sales Director - Three Trees - Three Trees
  • Sr Manager of Brewery Experience & Hospitality - Sierra Nevada Brewing Co - Sierra Nevada Brewing Co
  • Manufacturing Maintenance Technician - Full Sail Brewing Company - Full Sail Brewing Company
  • Chief Financial Officer - Pronghorn - Pronghorn
  • Head Brewer - Maplewood Brewing Company - Maplewood Brewing Company
  • National Account Manager - Club (Costco) - SYSTM Foods - SYSTM Foods
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Monster Backing Female-Focused Innovation, ‘Premium’ Partnerships
  2. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  3. BevNET Announces Nominees for 2025 Spirits Awards
  4. San Francisco To Sue Ultraprocessed Food Makers
  5. Ripple Foods Raises $17M, Names O’Grady as CEO
  6. AriZona Acquires Anaheim Plant From Manna Beverages
  7. Taste Radio: Innovation, Localization & Logistics. A Blueprint For Global Brands.
  1. Lone Tree Brewing Introduces New Canned Winter Seasonal, Chocolate & Pistachio Stout
  2. James Bay Distillers: Flightline Whiskey & Spirits Club Release Features 125.2 Proof Bourbon
  3. Go Brewing Joins the Roster of Non-Alcoholic Beers Featuring Celebrities
  4. Avaline Unwraps 2025 Holiday Campaign: Gift Simply. Drink Well
  5. Rum Brand Candela Mamajuana Launches Full Rebrand
  6. Dos Hombres Receives New Growth Investment to Expand Distribution, Drive Brand Awareness and Launch Premium Innovation
  7. Home Sweet Home: Tequila Ocho Looks to a Familiar Place to Meet Increased Demand
  1. Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
  2. Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
  3. Bev-Alc Sales Slide Ahead of The Holidays
  4. Spirit Brands Preach Pivot from CPG Marketing Playbook
  5. CGA: Feelings Fuel On-Premise Choices Except For RTDs
  6. A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
  7. Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
  1. From Value to Vibe at Brewbound Live 2025: NIQ & CGA on Balancing What’s Brewing Across Price, Preference & Purpose
  2. BeerBoard: On-Premise Volumes Drop Big on Thanksgiving Eve
  3. Manna Beverages’ Anaheim Facility Sold to AriZona
  4. Brewbound Live 2025 is 1 Week Away!
  5. NA Social Tonic Brand Hiyo Lands Investment & Multi-Year Partnership with Live Nation
  6. Curious Elixirs’ John Wiseman On A Decade In Adult Non-Alc
  7. Press Clips: Anthony Trento Returns to the Middle Tier at Sunset; Harpoon IPA Refreshed
View All|Submit News

Promoted PR Posts

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Volunteer Botanicals Innovates Functional Beverage Industry With Launch of 'Liquid Mushrooms'

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

Sierra Nevada Brewing Company Selects Ohanafy to Power 2026 National Wholesaler Incentive Program

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Sally Morrow Creative Updates the Cravens Coffee Brand Design, Blending Legacy with Modern Storytelling

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Glimpse and PRESENCE Enter Into Strategic Partnership to Bring AI-Powered Deduction Management to CPG Brands

Left Coast Brewing Company Wins Gold Medal at Great American Beer Festival

Left Coast Brewing Company Wins Gold Medal at Great American Beer Festival

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙