Gorilla Energy Appoints Oliver Holzmann as Chief Marketing Officer

Gorilla Energy, the drink known across the world for its mouth-watering and dynamic flavor, as well as its commitment to championing underdogs, announces the appointment of Oliver Holzmann as its new Chief Marketing Officer (CMO). Holzmann brings over two decades of expertise in global marketing and brand leadership, including a 20-year tenure at Red Bull and recent executive leadership at Black Diamond Equipment. His proven track record of driving cultural relevance and building iconic brands makes him a natural fit to spearhead Gorilla Energy’s marketing initiatives, as the company continues its rapid international growth.

Since its creation, Gorilla Energy has championed nascent subcultures across the globe, supporting underdog stories everywhere, and powering the dreams of emergent athletes and cultural tastemakers often overlooked by the mainstream. Gorilla Energy drinks fuel the extraordinary journeys of those striving to overcome adversity to forge their path to the top.

Holzmann’s experience blends deep roots in action sports, music, and youth culture with expertise in marketing strategy, positioning him as a pivotal leader to amplify Gorilla Energy’s mission. As a former professional snowboarder and adventure seeker, he has a powerful track record for disruptive marketing leadership and setting global industry benchmarks. Holzmann was integral in building Red Bull’s athlete sponsorships, events, content, and culture program, as well as scaling Black Diamond Equipment’s global presence.

"I’m honored to join Gorilla Energy and build on its great success,” says Oliver Holzmann. “Together, we’ll drive the brand forward to inspire growth and connect with our audience in meaningful ways."

Holzmann’s announcement as Gorilla Energy’s new Chief Marketing Offer comes as Gorilla continues to grow its presence in the U.S., solidifying its mission to expand its distribution footprint and push boundaries across the globe. Holzmann’s leadership is expected to bring innovative campaigns and disruptive strategies that connect authentically with the next generation of consumers.