Geneba Tequila Makes Its Courageous Debut As A Premium Tequila For Women

CHICAGO, IL – February 3, 2025  – Introducing Geneba Tequila: a premium tequila brand thoughtfully crafted with women in mind, delivering a uniquely sophisticated sipping experience. Made from 100% blue agave sourced from the Highlands of Jalisco, Mexico, Geneba Tequila is all-natural, free of additives, sugar, and gluten. With its bold and empowering mission, Geneba Tequila is set to revolutionize the spirits industry by redefining tequila as an elegant, refined drink—perfectly smooth for sipping in a wine glass or enjoying on the rocks.

"I am very excited to debut Geneba Tequila. A dream over a decade in the making, our brand gives women a tequila that speaks to our sophistication and resilience," states IngridLaVon, the founder of Geneba Tequila. "We’ve created a smooth, all-natural, sippable tequila that is pleasing to the palate and celebrates the beauty and strength of femininity–in every aspect of the tequila and the brand.”

Conceived in 2012, Geneba Tequila’s founder, IngridLaVon found herself seeking a healthier, more natural drink option with less sugar. Yet after experiencing various tequilas, none delighted all her senses nor catered to her as a woman with a refined palate—a palate that no longer included shot glasses. IngridLaVon set out to create an elegant, ultra-premium tequila for women that is great-tasting and without additives or dyes. Reimagining a smooth, effortless experience, IngridLaVon crafted a tequila meant for savoring in a wine glass or on the rocks, and Voila! Geneba Tequila was born. 

Geneba Tequila is named in honor of the founder’s late mother, Geneva, who epitomized empowerment, resilience, and timeless elegance. "I chose the Spanish version of my mother’s name, Geneba, to honor the rich tradition and authenticity of tequila,” explains IngridLaVon. “Many people don’t realize that tequila, by law, must originate from Mexico to bear the name. Our tequila is crafted from blue agave in Jalisco, Mexico, and the name Geneba pays homage to this heritage.”

In dedication to her mother, IngridLaVon has subtly woven her mother’s image into the Geneba Tequila logo–which can be seen upon close observation. “Not only is her name on the label, but her spirit is in the beverage and her image on every bottle,” IngridLaVon reflects.

Refined and Sippable

Geneba Tequila is available in two distinct varieties—Blanco and Reposado:

• Blanco: Double-distilled, the Blanco is bottled immediately and offers herbal notes of cooked agave, mint, green pepper, spearmint and lime– leaving a cool, refreshing finish. Perfect for sipping in a wine glass, it’s a delicate, smooth tequila for any occasion.
• Reposado: Aged 9 months in medium-toasted American oak barrels, the Reposado boasts notes of vanilla, cinnamon, red apple, and chocolate. Whether neat or chilled, it is a treat to be savored by those who appreciate subtle sophistication.

Beautiful to Behold

Before savoring the refreshing taste of Geneba Tequila, the experience begins with its sleek, curvaceous bottle highlighted by luxurious gold accents. “We wanted a bottle that looks stunning on the shelf, on the table, and in the hands of a woman,” says Ingrid LaVon. Thus, every element of this burgeoning lifestyle brand blends elegance with sophistication.

Empowerment in Every Pour

Geneba Tequila is not just a brand—it’s a movement. Dedicated to empowering women, Geneba Tequila’s mission, "Gather, Grow & Give," centers on uplifting women in leadership, as well as supporting families with mothers battling cancer through its Geneba Cares foundation. 

Experience Geneba Tequila

Individuals are invited to visit Geneba Tequila online at GenebaTequila[dot]com to discover how one can attend a tasting event or purchase. Consumers are also invited to join the campaign to #AskforGeneba to help launch Geneba Tequila everywhere. 

Powerful Representation

Geneba Tequila is proud to be represented by the esteemed law firm Plummer Carlyle Williams LLP, supported by Attorney Tabetha D. Plummer. Plummer is known for representing successful athletes and well-known celebrities and has a strong commitment to helping develop and elevate her clients both professionally and personally. 

“I am honored to represent Geneba Tequila, a company that shares my dedication to excellence and passion for supporting the growth of both individuals and brands. It's a privilege to work alongside such a forward-thinking and impactful company,” shares Plummer.

About Geneba Tequila

The tequila for women, Geneba Tequila celebrates femininity with elegance and audacity. The first of its kind, it is a bold, empowering brand crafted for the confident woman to enjoy in a wine glass or on the rocks. Geneba Tequila is one of few tequilas created by an African American woman and distilled with a woman in mind. Founded by IngridLaVon in Chicago, Illinois, Geneba Tequila is a legacy family brand, named in honor of the founder’s late mother Geneva (whose image is also embedded within the logo) with day-to-day operations led by the founder’s husband, Chief Operating Officer, Lynn Woolfolk, Jr.  With a mission even stronger than the drink, Geneba Tequila is dedicated to providing leadership development to women and support to families with a mother battling cancer via its Geneba Cares foundation.  Learn more at GenebaTequila[dot]com and follow the brand on Instagram at @GenebaTequila. For media inquiries contact [email protected].