LOS ANGELES, Feb. 4, 2025 /PRNewswire/ -- High Ground Elixir, a pioneer in sustainable, all-natural adaptogenic mushroom beverages, is proud to announce its latest expansion into Southern California's vibrant wellness community. Known for its commitment to sustainability and mindful living, the brand now partners with Your Health Promo - a leading event management company dedicated to promoting healthy lifestyles and connecting wellness brands with fitness-focused consumers, and Sèchey - a premier retailer of non-alcoholic and low-alcohol alternatives.
High Ground Elixir offers unique sparkling beverages made with five organic functional mushrooms, including Lion's Mane, Reishi, and Cordyceps, all sustainably grown in California. Available in two refreshing flavors - Strawberry Peach and Yuzu Lime - each elixir combines these mushrooms with stress-busting nootropics like GABA and L-Theanine, along with ultra-hydrating electrolytes, designed to support mood, energy, stress relief, hydration, and gut health. With only 25 calories per can, these drinks contain no added sugars, stevia, or erythritol and are free from artificial ingredients. Vegan and non-GMO, they're designed for wellness enthusiasts who want to elevate their mind and body without compromise.
"California has always been a hub for health and wellness, and we're thrilled to share our elixirs with such a forward-thinking community," said Jessie Zachowski, founder of High Ground Elixir. "Sustainability is at the heart of everything we do - our mushrooms are grown on a zero-waste indoor farm right here in California, powered by solar energy and collected rainwater. They are grown in American sorghum, a drought-resistant substrate that promotes soil health and reduces emissions. Our ingredients reflect our dedication to both well-being and the planet, with drinks designed to enhance your health without compromising taste or the Earth."
Each drink is packaged in 100% recyclable cans, underscoring the brand's dedication to reducing its environmental impact. As proud members of 1% for the Planet, High Ground Elixir donates a portion of sales to vetted local environmental organizations.
As part of its Southern California launch, High Ground Elixir has partnered with Your Health Promo to bring its beverages to popular gyms like Equinox, CycleBar, Barry's Bootcamp, F45 Training, SoulCycle, and OrangeTheory Fitness. Events in February 2025 will showcase High Ground Elixir as a go-to wellness drink for fitness enthusiasts seeking health-conscious choices.
In addition to its wellness-focused initiatives, High Ground Elixir continues to thrive in its partnership with Sèchey, a boutique leader in the "sober curious" movement, founded by Emily Heintz. Sèchey's online store and retail presence have enabled High Ground Elixir to connect with consumers seeking non-alcoholic alternatives that elevate both mind and body.
"Sechey has created an amazing space where people can explore mindful consumption, and we're excited to grow alongside them," says Zachowski. "Our drinks are about more than just an alternative to alcohol - they're about living well."
About High Ground ElixirFounded in 2023 by Jessie Zachowski, High Ground Elixir offers all-natural functional beverages crafted to elevate the mind and body. Each elixir combines organic mushrooms like Lion's Mane for focus, Reishi for stress relief, and Cordyceps for energy, along with natural nootropics such as GABA and L-Theanine. Each beverage is vegan, non-GMO, and gluten-free. Designed for wellness enthusiasts and eco-conscious consumers, High Ground Elixir is proud to deliver a delicious, sustainable product that's as good for the planet as it is for you.
About Sèchey
Sèchey is disrupting the alcohol industry and redefining how we connect, socialize, and celebrate. We speak alcohol flexibility over sobriety, embracing a global shift towards mindful consumption. As a high-end retail concept with vertical products, Sèchey has established product-market fit and now seeks strategic guidance for expansion. Imagine a 'Sephora' for no/low beverages—where sophistication meets choice.
About Your Health Promo
Your Health Promo (YHP) is a leading promo event management firm founded by Rachel Lucas, dedicated to promoting healthy lifestyles and connecting wellness brands with fitness-focused consumers. Partnering with top gyms across key markets like South Florida, Jacksonville, Los Angeles, Orange County, Dallas, and Austin, YHP creates dynamic events featuring product showcases, sampling opportunities, and brand ambassadorships. Through premium content creation and professional photography, YHP delivers unmatched brand exposure and consumer engagement, making it the go-to partner for businesses in the fitness and wellness industry.
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