Niles, IL – 2/25 – The pea protein market is booming in the U.S., offering a healthy, sustainable plant-based protein option for consumers. However, recent trade disputes have disrupted the supply chain, leading to concerns about price and availability. Additionally, despite its benefits, pea protein can have off-putting beany flavors and a gritty texture.
Imbibe, a flavor supplier powered by product development and leading innovator in taste solutions, is here to help pea protein producers overcome these hurdles. We've developed the revolutionary NonSense Pea Protein Masker (available in powder and liquid forms – NonSense P-1 & NonSense LP-1) to specifically target the unpleasant taste and texture issues associated with pea protein.
The Benefits of NonSense Pea Protein Maskers:
- Enhanced Consumer Experience: Eliminate beany off-notes, bitterness, and unpleasant textures, creating a more enjoyable and marketable product.
- Cost-Effective Solution: Reduce the need for ineffective or superfluous ingredients.
- Maintain Product Integrity: Our maskers won't alter the protein content or nutritional profile of your pea protein product.
Free Sample & Development Support Available:
Imbibe is confident that NonSense can transform pea protein products. We're offering free samples and access to our expert taste modulation team to help you achieve the perfect flavor profile.
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