• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Pea Protein Products Struggling with Taste and Texture? Imbibe's NonSense Maskers Offer the Solution!

info_outline PRESS RELEASE posted by Imbibe

Feb. 19, 2025 at 9:22 am

X LinkedIn Reddit Facebook Email
Report Press Release Contact the Poster
Non-Alcoholic BeveragesSupplementsFood Companies
  • image-01

Niles, IL – 2/25 – The pea protein market is booming in the U.S., offering a healthy, sustainable plant-based protein option for consumers. However, recent trade disputes have disrupted the supply chain, leading to concerns about price and availability. Additionally, despite its benefits, pea protein can have off-putting beany flavors and a gritty texture.

Imbibe, a flavor supplier powered by product development and leading innovator in taste solutions, is here to help pea protein producers overcome these hurdles. We've developed the revolutionary NonSense Pea Protein Masker (available in powder and liquid forms – NonSense P-1 & NonSense LP-1) to specifically target the unpleasant taste and texture issues associated with pea protein.

The Benefits of NonSense Pea Protein Maskers:

  • Enhanced Consumer Experience: Eliminate beany off-notes, bitterness, and unpleasant textures, creating a more enjoyable and marketable product.
  • Cost-Effective Solution: Reduce the need for ineffective or superfluous ingredients.
  • Maintain Product Integrity: Our maskers won't alter the protein content or nutritional profile of your pea protein product.

Free Sample & Development Support Available:

Imbibe is confident that NonSense can transform pea protein products. We're offering free samples and access to our expert taste modulation team to help you achieve the perfect flavor profile.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Assistant Brewer - Russian River Brewing Comapny

Assistant Brewer - Russian River Brewing Comapny

Market Manager – Georgia & South Carolina - Bluebird Hardwater LLC

Market Manager – Georgia & South Carolina - Blu...

Cellar & Packaging Assistant - Topa Topa Brewing Co.

Cellar & Packaging Assistant - Topa Topa Brewin...

Market Manager – Massachusetts & Rhode Island - Bluebird Hardwater LLC

Market Manager – Massachusetts & Rhode Island -...

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

Brewer 1 - pFriem Family Brewers

Brewer 1 - pFriem Family Brewers

View All Jobs|Post a Job

More News

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Koia Brings Protein Pop to Retail with Target Launch
  2. Michael B. Jordan’s MOSS On Pause, Though Brand Still ‘Committed’
  3. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  4. Target Expands THC Drink Opportunity In Minnesota
  5. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  6. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  7. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. 514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
  2. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  3. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  4. How Mocktail Club Cracked The Control State Retail Channel
  5. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  6. Former Casamigos Team Launches RTD
  7. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

NICOYA: the first rum of Costa Rica arrives in the United States

NICOYA: the first rum of Costa Rica arrives in the United States

Kamello to Be Featured at Jacks Pro Surf Competition

Kamello to Be Featured at Jacks Pro Surf Competition

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

Jampack AI Raises $3.2M Seed Round to Automate Wholesale Operations for CPG Brands

H2Om Water with Intention Celebrates 20 Years of LOVE Water

H2Om Water with Intention Celebrates 20 Years of LOVE Water

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

UPDATE Relaunches with New Co-Founder Kim Kardashian, Ushering in the Next Generation of Science-Based Energy

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙