IRVINE, Calif. (February 24, 2025) - Chargel, a one-of-a-kind, thirst-quenching snack that delivers fast-acting energy and B vitamins, will showcase its crisp and refreshing packs at this year’s Natural Products Expo West (Booth #N1946). The unique and refreshing Gel Drink has a light and crushable texture that’s easy on the stomach, so you feel satisfied without feeling weighed down for all of life’s sports and adventures.
Chargel heads into Expo West after beginning 2025 as an official partner of Columbia University’s basketball teams, to connect active and driven individuals who value performance and convenience. Chargel continued making significant strides in the athletic community in 2024 as a partner with organizations like UC Berkley, UCLA Athletics, National Interscholastic Cycling Association (NICA), Teams Elite Figure Skating, and more. These partnerships are just one-way Chargel demonstrates its commitment to enhancing and encouraging all levels of the sports community.
Chargel is continuing to build momentum with new retailer availability as the thirst-quenching snacks will start hitting shelves in over 200 Smart and Final California stores throughout Q1 and Q2. The brand has also received accolades in several prominent publications after being named “Retailer Choice – Sports Nutrition Product” in the 2025 delicious living awards, “Best Energy Gel” in GQ’s Fitness Awards, and “Best Gel for Long-Distance Running” by The Strategist.
“2025 has started as a momentous year for Chargel, and after an impressive 2024, we’re thrilled to return to Expo West just as the product starts hitting shelves in Smart and Final,” said Keita Morinaga, VP of the Chargel Business Unit for Morinaga America, Inc. “At Chargel, we’re proud to offer an energy source that delivers both fast-acting energy and B vitamins no matter what fitness journey or adventure you’re on. Our innovative options are easy on your stomach and a unique solution that doesn’t sacrifice taste, functionality, or effectiveness.”
Chargel is fun to drink and delights like a treat, without having to consume it all at once due to the pouch’s resealable cap and built-in spout all in a pocket-sized pouch, helping you enjoy it anytime, anywhere. It’s a unique solution for anyone who needs a quick, convenient energy boost. Plus, Chargel’s gel-like texture quickly dissolves in the mouth so it’s easier to digest versus energy bars, which can make a crumbly mess. With zero caffeine, Chargel satisfies like a snack without the sudden and intense caffeine burst from energy drinks, so it’s an ideal choice for kids, families, and individuals who are looking for a fast-acting pick-me-up, whether you’re on the field, court, trail, or simply on-the-go.
Chargel is available at Smart and Final and select convenience stores across California, Utah, and New York, as well as online at Walmart, Amazon, and Chargel's website in packs of six, with an SRP of $20.94 or individually for $3.49 per pouch.
For more information, please visit Chargel's website and follow Chargel on Instagram, TikTok, and Facebook pages.
About Chargel
Chargel is a one-of-a-kind, thirst-quenching gel drink that provides fast-acting energy and essential B vitamins, perfect for sports, adventures, and active lifestyles. Its light, crushable texture is easy on the stomach, offering satisfaction without the heaviness. The resealable pouch with a built-in spout makes it fun to drink and convenient for on-the-go enjoyment, without needing to finish it all at once. Chargel is fun to drink and delights like a treat as it quickly dissolves in the mouth, offering a digestible alternative to messy energy bars, with zero caffeine—ideal for kids, families, and individuals needing a quick, refreshing pick-me-up. Chargel is plant-based, gluten-free, free of the top nine allergens, and is made with fruit juice and natural flavors, without any artificial sweeteners or flavor. Each serving delivers 20% daily value of niacin, thiamin, riboflavin, B12 and B6.
About Morinaga America, Inc.
Established in 2008, Morinaga America, Inc. has achieved tremendous growth as the official distributor of HI-CHEW and Chargel™. In 2022, Morinaga America's sales marked around 500% growth since 2015, and now rank in 10th position in the non-chocolate category per IRI Data. The company has developed a plethora of unique products in Japan and Hi-Chew's significant success story helped pave the way to Morinaga's entrance into the U.S. market with the launch of Chargel™ introducing gel drinks to U.S. consumers, a category it has pioneered in Japan. Morinaga's next mission is to introduce another distinctive product in the US market, aiming for another big success.
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