Genius Gourmet Introduces Sparkling Clear Protein Drinks

FOR IMMEDIATE RELEASE

Genius Gourmet Introduces Sparkling Clear Protein Drinks

Protein-industry disruptor launches revolutionary clear protein beverage in three refreshing flavors: Blue Raspberry, Fruit Punch, and Orange

COEUR D’ALENE, Idaho, Feb. 26, 2025 – Genius Gourmet, the fast-growing creator of deliciously smart protein snacks, today announced the launch of a new sparkling clear whey protein isolate drink that drinks more like a refreshing soda than a thick protein shake. With a crisp, bubbly finish in every sip, this light and invigorating beverage delivers both flavor and function. Available in three bright, refreshing flavors – Blue Raspberry, Fruit Punch, and Orange – each ready-to-drink, 12-fl-oz can boasts 20g of protein, 1g of carbs, 0g of sugar, 0g of lactose, and no artificial preservatives or artificial colors.

“The way consumers want to consume protein is constantly evolving,” said Pete Vas Dias, President of Genius Gourmet. “As innovators, we wanted to reimagine what functional protein looks like beyond shake-type protein drinks. Most importantly, we wanted to craft a beverage that’s accessible for everyone, whether you’re a serious athlete or a parent looking for healthier options.”  

Lance Rankin, Genius Gourmet CEO and former CEO & founder of Premier Protein, added: “This has been a dream of ours for a long time, and the technology is finally here. Made with high-quality whey isolate, these drinks are unlike anything else on the market, and we’re excited for people to get their first taste.”

Genius Gourmet Clear Protein Drinks (12-count packs)

·         Sparkling clear protein: say goodbye to chalky protein shakes & hello to smooth, ultra-filtered whey protein isolate

·         Innovative carbonation process for a crisp, bubbly finish with every sip

·         Formulated for active lifestyles: simply grab & go – no messy blender, measuring or mixing required

·         3 refreshing flavors: Blue Raspberry, Fruit Punch & Orange

·         Healthy hydration: 90 calories, 1g carbs, 20g protein, 0g sugar & 0g lactose in each can

Discover the future of refreshment with the new Genius Gourmet Sparkling Clear Protein Drinks, ready to drink and oh so bubbly and delicious. To place an order or learn about wholesale opportunities, visit geniusgourmet.com.

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About Genius Gourmet

Genius Gourmet is a family-owned company that started in 2019. The team set out to disrupt the protein bar and snack market. Over the last five years they’ve experienced extraordinary growth. Today Genius Gourmet has a growing variety of protein snacks available in 6 of the top 10 grocery retailers nationwide and a growing fanbase of athletes, mathletes, and on-the-go superheroes who want to fuel their day – the smart way. Learn more at geniusgourmet.com.

Media Contact:

Josh Christensen

Genius Gourmet VP of Marketing

833.472.6546