MOSS Charges Into Expo West With Unstoppable Momentum. Now in 2,000+ Stores Nationwide

MOSS, the first-of-its-kind sea moss beverage, is making waves in the functional beverage category and headed into Natural Products Expo West 2025 with unprecedented momentum. In just one year, MOSS has become the #7 fastest-growing brand, in dollar sales, in the natural channel across the U.S. (SPINS data), and the growth isn’t slowing down.

Massive Growth, New Distribution, and a Star-Powered Presence

Since launching, MOSS has expanded to 2,000+ stores nationwide, securing key retail and distribution partnerships:

• Now Available in Sprouts Nationwide (as of November 2024)
• Launched in GoPuff and BevMo via UNFI, all California locations in February 2025
• Launched in MOMs Organic Market and Earth Fare via Rainforest in January 2025
• Now available in Albertsons banners United and Market Street as of December 2024
• Now in Shoprite (70 stores in the Northeast)
• MOSS can also be found in: Fresh Thyme Market, Erewhon Market, Bristol Farms, Lassens, Mother’s, Central Market, INFRA stores, and hundreds of independents throughout the US.

Distribution Partnerships:

• National: KeHE
• Regional: UNFI (CA and Midwest)
• East Coast: Rainforest Distribution, coming soon to the Southeast
• West Coast: HiTouch Libations

MOSS was created to bring the powerful benefits of sea moss to the masses in a delicious, convenient format. Shelf-stable, water-based, made with organic and non-GMO ingredients, and free of added sugars, MOSS continues to lead the sea moss category with innovation and accessibility.

Michael B. Jordan Brings MOSS to the Masses

MOSS co-founder Michael B. Jordan has been hands-on in spreading the word, making surprise appearances at Sprouts in Burbank and a Costco roadshow in Westlake Village to engage with fans. Lastly, he’s shared the new DIY concept “Mosstails” a mixed version of MOSS at 1Hotels. All can be found on MOSS' Instagram page.

Jordan will also be bringing MOSS with him on his upcoming press tour for his highly anticipated film, Sinners, premiering April 18, 2025—further elevating MOSS’s visibility on a national stage.

Meet MOSS at Expo West – Booth N342

With a breakout first year behind them and explosive growth ahead, MOSS is the brand to watch in 2025. 

For media and attendees looking to experience MOSS firsthand, CEO Ross Shepard and CMO Nate Schlimme will be at Booth N342 in the North Hall, Level 100 to discuss the brand’s rapid expansion, innovation, and vision for the future.

For interviews, quotes, or coverage opportunities, stop by or contact the press team directly via our PR portal on our website.

About MOSS

Founded by acclaimed actor and director Michael B. Jordan, MOSS is pioneering the sea moss beverage category with great taste, functional benefits, and nationwide accessibility. The brand is dedicated to bringing powerful, plant-based hydration to the world through its innovative, shelf-stable, water-based formula made with organic ingredients and no added sugars.

MOSS is just getting started!