New Mezcal Showcases Michoacán's Distinctive Terroir

Zacal, a new independent mezcal brand born from the wild spirit of Michoacán, Mexico is launching with two expressions, a complex Ensamble (50% abv) and a delicate Manso Sahauyo (45% abv). Crafted from the region’s unique agave varietals and volcanic terroir, Zacal offers a fresh take on the familiar, inviting exploration of the lesser known region. 

Zacal is an artisanal mezcal launched by four friends with a passion for the spirit in partnership with third-generation Mezcalero, Milton Ochoa. It is hand-distilled from organically-produced magueys - Bruto and Manso -  and roasted with local volcanic rock in an underground oven at the family-run Vinata. It utilises an intriguing technique involving a small chimney to draw away the smoke, reducing the characteristic smokiness of many mezcals and amplifying the other flavours. 

Available for both the on-and-off-trade, Zacal will also focus on ‘direct to consumer’ (D2C), utilising the founders’ experience working in start-ups and tech. Co-founders include: Phil Clayton, Head of B2B at Meta; Andrew Maidment, former Wines of Argentina Europe director and advisor to Gaucho Restaurants; Ian McCaig, founder of leading fitness app, Fiit and Cri Osborne, former bartender and founder of start-up Front Foot.

Phil Clayton, co-founder of Zacal, says: 

“We are all incredibly passionate about mezcal and wanted to bring a fresh take on the spirit that respects provenance and process, but also delivers a twist on the familiar. Known as the soul of Mexico, Michoacán is wilder and less gentrified than Oaxaca with a deep cultural heritage and it was this untamed spirit that drew us to the region. 

“Michoacán’s distinctive terroir yields the two unique agave species used in our mezcals. The volcanic soil and rocks surrounding the Vinata infuse the agave with elevated nutrients, particularly potassium, intensifying the sweetness and flavour complexity. As the spirit less ordinary, Zacal invites drinkers to discover Michoacán’s essence, one sip at a time and we can promise a completely unique experience for agave fans”. 

Ian McCaig co-founder of Zacal and founder of the #1 rated fitness app, Fiit, says:

“Today's drinkers are looking for a more mindful and intentional way of enjoying spirits without a complete departure from indulgence. Mezcal is considered to be the healthiest alcohol choice, but not everyone is a smoke and leather aficionado, which is why we wanted to create a more approachable flavour profile—perfectly balanced for mixing without overpowering the overall experience."

“Zacal's commitment extends beyond the spirit itself and we champion environmental responsibility. Recycled glass bottles, a commitment to local suppliers, and minimal water usage showcase a deep respect for the land. We are currently working towards becoming carbon neutral by the end of the year, as well as developing a plan to support local communities in Michoacán”.

Zacal is launching with two expressions:

• Manso (RRP £69.50, 45% ABV, 70cl)  This accessible mezcal is made with 100% maguey Manso De Sahauyo, an organic semi-wild ‘Cenizo’ agave that is harvested for 3-5 years. It is a delicate and balanced mezcal with notes of sweet almond, citrus and a whisper of smoke. Its gentle nature makes it perfect for cocktail-making and those who are new to the Mezcal category.
• Ensamble (RRP £119.50, 50% ABV, 70cl), born from the union of magueys Manso De Sahauyo and Bruto, which is wild ‘inaequidens’ agave that matures after 8-10 years, growing to 5 feet high and 11 feet wide  Zacal Ensamble is crafted for the mezcal connoisseur. Perfect for sipping, it lingers on the palate with a lightly smoked finish.

Zacal Mezcal is available for the on and off-trade from now.