MANE DRINK Enters Functional Beverage Market with Lion’s Mane Mushroom Nitro Cold Brew

Coeur d’Alene, ID — March 2025 — MANE DRINK, a new functional beverage brand, is launching a line of ready-to-drink nitro cold brew coffees infused with Lion’s Mane mushroom extract — designed to meet growing consumer demand for brain-boosting, better-for-you energy alternatives.

Blending smooth nitro cold brew coffee with Lion’s Mane, a mushroom known for supporting cognitive function and focus, MANE DRINK offers a unique option in the functional beverage space. The brand’s launch includes two flavors:

• Café Noir – A bold and smooth black nitro cold brew with Lion’s Mane.
• Café Vanille – A cold brew infused with natural vanilla and Lion’s Mane.

“Our goal with MANE DRINK is to offer something that fits the needs of today’s consumers — people looking for focus, mental clarity, and clean energy, without the crash of traditional energy drinks,” said Allen Yates, Co-Founder of MANE DRINK.

The 12oz cans are designed for on-the-go convenience and formulated without artificial flavors or added sugars. MANE DRINK joins a growing segment of functional beverages catering to consumers interested in mushroom-powered nootropics, cognitive support, and natural energy.

The products will be available starting early second quarter of 2025, with distribution opportunities opening for retail and online partners.