JERSEY CITY, NJ, February 25, 2025 – TINCUP® Whiskey, beloved by adventurers and whiskey lovers alike, is gearing up for 2025 with a trio of new releases, inclusive of two new hero products marked at more accessible price points – TINCUP Bourbon and TINCUP 6-Year Original American Whiskey – and a limited-time offering, TINCUP 10-Year Rye, available exclusively in its home state of Colorado.
A New Basecamp: TINCUP Bourbon
Rounding out the brand’s straight bourbon offerings, TINCUP Bourbon joins the legendary TINCUP Fourteener®- and TINCUP 10-Year with a lower-proof, more accessibly priced option. Cut with Rocky Mountain water, the straight bourbon – marked at an approachable 80 proof – is matured in charred new American white oak casks for at least four years. Complete with a sweet, smooth finish, the liquid includes hints of vanilla cream and caramel on the nose and butterscotch, dried orange and allspice on the palate. At an SRP of $24.99 per 750ml bottle, the new addition to the lineup is an accessible onramp to the category and the TINCUP family. Availability starts in February 2025.
An Elevated New Take: TINCUP 6-Year Original American Whiskey
Next up is TINCUP 6-Year Original American Whiskey, a more seasoned and elevated take on its mainstay TINCUP Original. A marriage of high rye straight bourbon whiskey, now aged a longer six years and kissed with more American single malt whiskey, adding a subtly sweet complexity to every sip. The new hero product gives TINCUP fans an enhanced liquid at the same $27.99 suggested retail price point they’re accustomed to, a testament to the brand’s commitment to producing high quality products without taking away the accessibility it is known for. Still at an approachable 84 proof – and bottled at 5,251 feet elevation – the liquid includes hints of citrus, black pepper and ginger snap on the nose and rye spice, cinnamon and caramel on the palate. The 750ml bottle will roll out to retailers nationwide starting in early 2025 as an upgrade to TINCUP Original.
A New, Limited-Time Offering: TINCUP 10-Year Straight Rye Whiskey
Finally, whiskey adventurers based in TINCUP’s home state of Colorado can treat themselves to TINCUP 10-Year Straight Rye Whiskey - the brand’s oldest rye to date. Bottled at 100 proof, the liquid marries the bold, pure, untamed flavor of TINCUP with a full decade of oak barrel aging. A first-ever limited-time offering available at retailers across the Rocky Mountain State, locals can find the bottle at an SRP of $64.99.
Imagery of the new bottles can be found here.
About TINCUP®
TINCUP is a classic family of American whiskeys founded by Jess Graber, a Coloradan whose distilling adventures started nearly 40 years ago. TINCUP takes its name and inspiration from Tin Cup, an old Colorado mining town on the state’s rugged western slope named for the tin cups that resident workers drank their whiskey from. TINCUP celebrates these mining pioneers and the rugged spirit of the American West.
©2025 TINCUP Whiskey, tincupwhiskey.com. Please drink TINCUP® responsibly.
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