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BevNETPress Releases

Probitas Launches Recipe Contest Encouraging Bartenders To Craft A Daiquiri That Tells Their “Home & Away” Story

PRESS RELEASE posted by Altamar Brands

Mar. 25, 2025 at 1:37 pm

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Spirits Companies
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Corona del Mar, CA (March 25, 2025) – Probitas, the award-winning white blended rum which has set a new gold standard for use in cocktails, today launched a recipe contest challenging bartenders to blend local and distant flavors into one unforgettable cocktail for the chance to win a trip to Barbados, including the Barbados Rum Experience.

In the competition, participants submit a daiquiri cocktail recipe which includes Probitas White Blended Rum (or a non-alcohol alternative) and combines the contrasting themes and flavors derived from home (that is, a familiar place such as where participants live, grew up or consider a “home place”) and away (that is, somewhere new and different). The recipe along with a photo of the cocktail constitutes the entry.

Entries will be judged on the following:

·       Persuasiveness and effectiveness of capturing Competition theme

·       Quality of instructions for preparation of cocktail

·       Originality and creativity

·       “Balance” of flavors in the cocktail

No purchase necessary to participate. Participants must be 21 or over to enter. All entries must be received by March 31, 2025.

About Probitas White Blended Rum

Probitas comes from two of the most iconic distilleries in two of the most respected islands in the Caribbean for rum making – Foursquare Rum Distillery in Barbados and Hampden Estate in Jamaica. This is the first time that a White Blended Rum has been made entirely in the Caribbean, from multiple islands and producers, with components selected by the rum makers themselves.

Probitas is a blend of three distinct rums, blended by Master Distiller and Master Blender Richard Seale of Foursquare Rum Distillery in Barbados and marks the first time there has been a joint venture between Caribbean distilleries to produce a blended rum. The components include Unaged Pot Still Rum from Hampden Estate in Jamaica selected by Mr. Vivian Wisdom (Hampden’s Master Distiller at the time of blending), along with Unaged Coffey Still Rum and Two-year Aged Pot Still Rum from Foursquare Rum Distillery in Barbados, selected by Richard Seale. Probitas White Blended Rum is distilled, matured, blended, and bottled in the Caribbean. No sugar, flavor, color, nor neutral/multi column spirit added. The expression was bottled at 47% ABV (94 proof) and is available throughout the U.S. and online for the suggested retail price of $29.99. 

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include High n’ Wicked Whiskeys, Foursquare Exceptional Cask Selections Rums, Probitas Rum, R.L. Seale’s 12-Year-Aged Barbados Rum, Elvelo Tequila, Kubler Absinthe, Right Gin and Lágrimas del Valle Tequila. 

With Cocktailing, Quality Bests Quantity.

# # #

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