• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Probitas Launches Recipe Contest Encouraging Bartenders To Craft A Daiquiri That Tells Their “Home & Away” Story

info_outline PRESS RELEASE posted by Altamar Brands

Mar. 25, 2025 at 1:37 pm

X LinkedIn Reddit Facebook Email
Report Press Release
rumfoursquarerumdistillerycocktailrecipecontestbartendersbarbadosbarbadosrumexperienceprobitasrumprobitaswhiteblendedrum
Spirits Companies
  • image-01

Corona del Mar, CA (March 25, 2025) – Probitas, the award-winning white blended rum which has set a new gold standard for use in cocktails, today launched a recipe contest challenging bartenders to blend local and distant flavors into one unforgettable cocktail for the chance to win a trip to Barbados, including the Barbados Rum Experience.

In the competition, participants submit a daiquiri cocktail recipe which includes Probitas White Blended Rum (or a non-alcohol alternative) and combines the contrasting themes and flavors derived from home (that is, a familiar place such as where participants live, grew up or consider a “home place”) and away (that is, somewhere new and different). The recipe along with a photo of the cocktail constitutes the entry.

Entries will be judged on the following:

·       Persuasiveness and effectiveness of capturing Competition theme

·       Quality of instructions for preparation of cocktail

·       Originality and creativity

·       “Balance” of flavors in the cocktail

No purchase necessary to participate. Participants must be 21 or over to enter. All entries must be received by March 31, 2025.

About Probitas White Blended Rum

Probitas comes from two of the most iconic distilleries in two of the most respected islands in the Caribbean for rum making – Foursquare Rum Distillery in Barbados and Hampden Estate in Jamaica. This is the first time that a White Blended Rum has been made entirely in the Caribbean, from multiple islands and producers, with components selected by the rum makers themselves.

Probitas is a blend of three distinct rums, blended by Master Distiller and Master Blender Richard Seale of Foursquare Rum Distillery in Barbados and marks the first time there has been a joint venture between Caribbean distilleries to produce a blended rum. The components include Unaged Pot Still Rum from Hampden Estate in Jamaica selected by Mr. Vivian Wisdom (Hampden’s Master Distiller at the time of blending), along with Unaged Coffey Still Rum and Two-year Aged Pot Still Rum from Foursquare Rum Distillery in Barbados, selected by Richard Seale. Probitas White Blended Rum is distilled, matured, blended, and bottled in the Caribbean. No sugar, flavor, color, nor neutral/multi column spirit added. The expression was bottled at 47% ABV (94 proof) and is available throughout the U.S. and online for the suggested retail price of $29.99. 

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include High n’ Wicked Whiskeys, Foursquare Exceptional Cask Selections Rums, Probitas Rum, R.L. Seale’s 12-Year-Aged Barbados Rum, Elvelo Tequila, Kubler Absinthe, Right Gin and Lágrimas del Valle Tequila. 

With Cocktailing, Quality Bests Quantity.

# # #

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Non-Alc Beverage Sales Remain “Healthy” In December

Non-Alc Beverage Sales Remain “Healthy” In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Co-Packing or Contract at Summit Brewing

Co-Packing or Contract at Summit Brewing

View All|Post a Listing

Featured Jobs

Account Manager - 24x7 Packaging

Account Manager - 24x7 Packaging

Off-Premise Sales Representative - Cinderlands Beer Co.

Off-Premise Sales Representative - Cinderlands ...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Area Sales Manager - Indianapolis, IN - Good Boy Vodka

Area Sales Manager - Indianapolis, IN - Good Bo...

Owl's Brew Market Manager – NYC - Owl's Brew

Owl's Brew Market Manager – NYC - Owl's Brew

Area Sales Manager - San Diego County, CA - Good Boy Vodka

Area Sales Manager - San Diego County, CA - Goo...

View All Jobs|Post a Job

More News

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Operations & Fulfillment Coordinator - Resident Culture Brewing - Resident Culture Brewing
  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverage Sales Remain “Healthy” In December
  2. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  3. How ANA Brands Are Winning Investors and Retailers
  4. The Top Ten Most Read Spirits Stories of 2025
  5. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
  6. Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
  7. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
  1. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  2. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  3. Elixir Kombucha Launches Chain-Wide at Earth Fare
  4. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  5. NUDL: Get Your Brain Right
  6. Why Athletes Are Starting the Year Strong with Pickle Juice
  7. What VCs Are Really Looking for in a Prebiotic Soda Brand—Beyond the Hype
  1. The Top Ten Most Read Spirits Stories of 2025
  2. Stateside Aims to Spark Spiked Sports Drink Trend
  3. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  4. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  5. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  6. BevNET Announces 2025 Spirits Award Winners
  7. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  1. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  2. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  3. Circana Weekly Scans: ‘The Grinch Stole the Green’
  4. The Top Legal Sagas in Bev-Alc of 2025
  5. The Top 10 Most Read Spirits Stories of 2025
  6. Brewbound Live: Nick Firestone on SKU Rationalization, Returning to the Family Business and 805’s Next Phase
  7. BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026
View All|Submit News

Promoted PR Posts

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Go Brewing Signs Partnership as Exclusive Non-Alcoholic Beer Sponsor of HYROX, the Fastest-Growing Sport in the U.S.

Brella Beverage Inc. Acquires Chicago Distilling Company Brand Portfolio

Brella Beverage Inc. Acquires Chicago Distilling Company Brand Portfolio

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Ardor Energy Launches New Line of Sparkling Energy Drinks Made with Organic Fruit Juice

Albertsons Companies Innovation Launchpad - Open to Apply

Albertsons Companies Innovation Launchpad - Open to Apply

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

Rupee Beer Innovates with First-of-its-Kind Indian Darjeeling Hard Tea

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙