• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Probitas Launches Recipe Contest Encouraging Bartenders To Craft A Daiquiri That Tells Their “Home & Away” Story

info_outline PRESS RELEASE posted by Altamar Brands

Mar. 25, 2025 at 1:37 pm

X LinkedIn Reddit Facebook Email
Report Press Release
rumfoursquarerumdistillerycocktailrecipecontestbartendersbarbadosbarbadosrumexperienceprobitasrumprobitaswhiteblendedrum
Spirits Companies
  • image-01

Corona del Mar, CA (March 25, 2025) – Probitas, the award-winning white blended rum which has set a new gold standard for use in cocktails, today launched a recipe contest challenging bartenders to blend local and distant flavors into one unforgettable cocktail for the chance to win a trip to Barbados, including the Barbados Rum Experience.

In the competition, participants submit a daiquiri cocktail recipe which includes Probitas White Blended Rum (or a non-alcohol alternative) and combines the contrasting themes and flavors derived from home (that is, a familiar place such as where participants live, grew up or consider a “home place”) and away (that is, somewhere new and different). The recipe along with a photo of the cocktail constitutes the entry.

Entries will be judged on the following:

·       Persuasiveness and effectiveness of capturing Competition theme

·       Quality of instructions for preparation of cocktail

·       Originality and creativity

·       “Balance” of flavors in the cocktail

No purchase necessary to participate. Participants must be 21 or over to enter. All entries must be received by March 31, 2025.

About Probitas White Blended Rum

Probitas comes from two of the most iconic distilleries in two of the most respected islands in the Caribbean for rum making – Foursquare Rum Distillery in Barbados and Hampden Estate in Jamaica. This is the first time that a White Blended Rum has been made entirely in the Caribbean, from multiple islands and producers, with components selected by the rum makers themselves.

Probitas is a blend of three distinct rums, blended by Master Distiller and Master Blender Richard Seale of Foursquare Rum Distillery in Barbados and marks the first time there has been a joint venture between Caribbean distilleries to produce a blended rum. The components include Unaged Pot Still Rum from Hampden Estate in Jamaica selected by Mr. Vivian Wisdom (Hampden’s Master Distiller at the time of blending), along with Unaged Coffey Still Rum and Two-year Aged Pot Still Rum from Foursquare Rum Distillery in Barbados, selected by Richard Seale. Probitas White Blended Rum is distilled, matured, blended, and bottled in the Caribbean. No sugar, flavor, color, nor neutral/multi column spirit added. The expression was bottled at 47% ABV (94 proof) and is available throughout the U.S. and online for the suggested retail price of $29.99. 

About Altamar Brands LLC

Founded in 2005 by W. L. Lyons Brown, III, Altamar Brands is a small, entrepreneurial outfit founded to develop and import esoteric, artisanal spirits brands that offer unique and distinctive production stories in their respective categories. They include High n’ Wicked Whiskeys, Foursquare Exceptional Cask Selections Rums, Probitas Rum, R.L. Seale’s 12-Year-Aged Barbados Rum, Elvelo Tequila, Kubler Absinthe, Right Gin and Lágrimas del Valle Tequila. 

With Cocktailing, Quality Bests Quantity.

# # #

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Cascadia Managing Brands for International Client

Area Sales Manager - Cascadia Managing Brands f...

Assistant Brewer - Russian River Brewing Comapny

Assistant Brewer - Russian River Brewing Comapny

Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Area M...

Brewer - Topa Topa Brewing Co.

Brewer - Topa Topa Brewing Co.

Product Development Coordinator - New Holland Brewing Company

Product Development Coordinator - New Holland B...

Manufacturing Planning & Purchasing Manager - Awakened Foods

Manufacturing Planning & Purchasing Manager - A...

View All Jobs|Post a Job

More News

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Target Expands THC Drink Opportunity In Minnesota
  2. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  3. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Taste Radio: Khloud Has Khloé, But Community Builds The Brand
  7. Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  2. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  3. How Mocktail Club Cracked The Control State Retail Channel
  4. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  5. Former Casamigos Team Launches RTD
  6. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  7. Report: Pernod Ricard and Brown-Forman In Merger Talks (UPDATED)
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙