BERO Celebrates Continued Rapid Retail Growth With Major Gains In Southern California Region

PRESS RELEASE posted by BERO

Mar. 28, 2025 at 11:51 am

LOS ANGELES, March 25, 2025 /PRNewswire/ -- BERO, the premium non-alcoholic beer co-founded by Tom Holland, continues its rapid expansion with a major retail rollout across Southern California. Following months of tremendous growth—including nationwide launches with Target and Amazon—BERO will be rolling out on shelves at Sprouts, Albertsons Vons Pavilion, Gelson's, Total Wine, BevMo, Gopuff, iconic LA venues like The Shrine, and Erewhon. This expansion maximizes BERO's presence in the critical LA Market where consumer trends are born while providing a perfect presence to amplify the positioning as the aspirational lifestyle leader in the space.

Since its launch in October 2024, BERO has quickly emerged as a premium champion of balance that doesn't sacrifice flavor, solidifying a position not just as an exceptional non-alcoholic option, but as a truly authentic and quality beer. A beer that does both, BERO bridges the gap between moderation and indulgence. This standout market placement has resonated with retailers across the country. As the brand progresses on this trajectory, it is poised to further redefine the non-alcoholic category and continue establishing itself as the gold standard for taste and lifestyle compatibility.

BERO's expansion throughout Southern California also integrates local activations and out-of-home moments, furthering the brand's footprint in the region and accelerating its marketplace awareness. From strategic partnerships with local-favorite venues to dynamic placements in high-traffic areas, BERO continues to show up at every point in the consumer experience, meeting people not only where they shop, but where all of life's moments play out.

John Herman, CEO and co-founder of BERO, notes, "Southern California is a region at the forefront of culture, wellness, and innovation, making it an exemplary market in BERO's next stage of growth. From specialty retailers like Erewhon and Gelson's to household names like Albertsons and Sprouts, we're meeting consumers in this region where they already shop and providing a premium lifestyle brand that is earning more and more space in the beer aisle. Beyond presence with leaders in retail we are thrilled to partner with a leading distributor like Stone to help accelerate our presence in taste making bars, restaurants and hotels across the region meeting consumers where memories are made."

As BERO's first-ever grocery partner, Sprouts Farmers Market has played a pivotal role in introducing BERO to a wider consumer base. Known for its innovative product selection and dedication to mindful living, Sprouts shares BERO's commitment to crafting exceptional experiences and providing a wider set of options for those seeking elevated non-alcoholic offerings.

"BERO is reshaping the way that consumers think about non-alcoholic beer," said Brian Fried, General Manager for Stone Distributing. "We are excited to see the strong customer response in California for BERO right out of the gate. We are seeing that retailers want to showcase a brand that combines amazing taste with an inspiring brand story."

Available in 6-packs and variety packs, BERO offers consumers greater choice and convenience—whether unwinding at home or celebrating with friends. To learn more about BERO, visit BERObrewing.com, follow @berobrewing on Instagram and TikTok, and subscribe to the brand's email newsletter for updates and exclusive content.

About BERO

Born in London, crafted in America, and enjoyed worldwide, BERO is the most premium non-alcoholic beer on the market and is co-created by Tom Holland and John Herman for those who never settle. With supreme ingredients and remarkable taste, our beer makes sure nothing gets in the way of savoring every moment. Because you're already chasing a life enriched – we're simply here to make it exceptional. Expect Nothing Less.

Contact: [email protected]

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