The Muff Liquor Company, an award-winning premium Irish spirits producer and innovator, from the village of Muff in Co. Donegal, Ireland, is thrilled to officially launch in the U.S. The range includes three super-premium liquors; The Muff Liquor Company potato based Irish Vodka and Irish Gin that are both distilled 6 times, and a triple distilled/five-part blend peated Irish Whiskey. These Irish spirits are available nationally at retail, bars & restaurants, and online, where each bottle represents dedication to excellence, a deep connection to heritage, and a true appreciation of premium craft.
The Muff Liquor Company was founded in 2018 by proud Donegal native Laura Bonner, who set out to honor her family’s legacy and showcase the unique taste of that land. Laura is dedicated to preserving the area’s rich heritage, inspired by ‘Granda’ Philip McClenaghen, a potato farmer with a knack for innovation and the original creator of the handcrafted ‘Poitín’ recipes that now inspire her spirits. The portfolio honors his legacy by using the finest quality ingredients and premium Irish potatoes from Donegal that deliver spirits with an unparalleled taste and velvet smooth texture.
As CEO and founder, Laura brought together a strategic team of high-profile celebrity investors, including actor Russell Crowe, singer-songwriters Ed Sheeran and Ronan Keating and comedian Jimmy Carr, to support the global expansion of the brand. These partners have recognized the exceptional quality of Muff’s premium spirits, and helped elevate the brand's profile and reinforce its reputation for authenticity and craftsmanship.
Before founding The Muff Liquor Company, Laura graduated with a law degree from Dublin Business School and embarked on a highly successful real estate career in London UK, eventually taking on a UK Sales Director role where she saw 300 employees across 17 offices. However, her dream of building her own distillery never left. Inspired by her grandfather’s ingenuity and original Poitín recipes, Laura has aspired to make a difference in the village of Muff and her community where The Muff Liquor Company Experience is based today. Laura returned to her roots 8 years ago to follow through on her business idea for The Muff Liquor Company she had at 19.
“All of us at The Muff Liquor Company are thrilled to be partnering with Lucas Bols to launch our innovative range of Irish spirits that honors the authentic style of Donegal into the US market,” says CEO and founder Laura Bonner. “Our three spirits reveal Ireland’s potential to show the world our dedication to craft, especially with the new global release of the peated Irish whiskey within the range. This is a big step for us and we are excited to share and impress with the complexity and craft of our brand.”
“The Lucas Bols company has been creating great cocktail experiences around the world since 1575. This year marks our 450th anniversary and we continue to innovate and expand our portfolio of brands as we look into the future,” says Brett Dunne, Managing Director for Lucas Bols USA. ”The Muff Liquor Company is a fun young brand with great quality spirits that will resonate in the USA. We are excited to launch the brand nationally and offer consumers great new Irish whiskey, vodka and gin cocktail experiences.”
The Muff Liquor Company range is designed for fostering moments of joy, lively conversation, and social connection that enhance a cheerful atmosphere. The premium liquors promise to elevate the scene, offering spirits enthusiasts a taste of Donegal's finest potato-based Vodka, Gin and Whiskey expressions. Laura and her team have worked tirelessly to introduce U.S. consumers to craft top-quality spirits that represent Ireland’s authentic heritage with an overwhelming personality.
The Muff Irish Vodka (SRP: $34.99): A premium vodka that boasts a clean and crisp flavor profile, made with the finest potatoes that undergo a rigorous distillation and meticulous filtration process. The final mixture offers a smooth and well-balanced experience, making it an excellent choice for sipping neat or as a versatile base for cocktails. ABV 40%.
The Muff Irish Gin (SRP: $34.99): The vibrant gin exemplifies the dedication to quality and innovation, combining traditional distilling techniques with carefully selected botanicals. Made with high-quality potatoes, the gin incorporates a blend of mandarin, juniper berries, citrus peel, elderflower, and rosemary, cold-infused overnight in the spirit. A hint of Champagne extract is added, imparting subtle effervescence and enhancing the gin’s well-balanced and complex flavor profile. ABV 40%.
The Muff Irish Whiskey (SRP: $34.99): This unique peated Irish whiskey bursts with a depth of flavors that lends itself to a quality tasting experience. Made with a 5 part blend of Irish Malt and Grain whiskey, each brings an individual element and multiple layers of flavor to the nose, middle palate and end of the tasting experience. ABV 43%.
For more information, visit The Muff Liquor Company site and join the conversation @muffliquorco. The Muff Liquor Company is exclusively distributed by Lucas Bols USA. The Lucas Bols Company, is a leading global cocktail and spirits player in the worldwide cocktail market and is celebrating their 450th anniversary in 2025. Lucas Bols' mission is to create great cocktail experiences around the globe.
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