• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Electrolit Brings Run Club Culture to the Festival Scene with the Launch of the Electrolit Campground 5K at Coachella Valley Music and Arts Festival

info_outline PRESS RELEASE posted by Electrolit

Mar. 31, 2025 at 6:44 pm

X LinkedIn Reddit Facebook Email
Report Press Release
SponsorshipRun clubHydrationFestivalsWellnessSports drink
Non-Alcoholic Beverages
  • image-01

Electrolit, the scientifically formulated hydration beverage trusted by athletes and wellness enthusiasts alike, is bringing run club culture to the Coachella Valley Music and Arts Festival in 2025. Debuting the Electrolit Campground 5K, the fourth-ranked sports drink in the U.S. is now offering festival-goers a chance to keep active before the headliners take the stage.

Starting at 8:00 AM PST on both Saturdays of Coachella weekends, participants will join the founder of the Electrolit-backed Venice Run Club for a fun, community-driven 5K through the Coachella campgrounds. The event brings hydration and wellness to the festival circuit, celebrating the growing connection between run club culture and the festival lifestyle. It’s a 5K for everyone – no stress, no time clock – just a group of like-minded individuals coming together to get moving, stay hydrated, and set the tone for a weekend full of fun.

“The Coachella crowd is unlike any other,” said Justin Shields, Founder of Venice Run Club. “It’s a blend of people who are here for the music, the art, and the culture. And now, they’re embracing wellness in a big way. With the Electrolit Festival 5K, we’re adding an element that’s been missing – fitness and hydration, in a space that’s already about living in the moment. Venice Run Club is excited to work with Electrolit as they push the boundaries of wellness at festivals, and we’re glad to be part of that shift.” 

Electrolit will keep participants fueled with its electrolyte-packed beverages, ensuring festival-goers are ready to dive straight into the festival action—whether they're dancing in the crowd, soaking in the sights, or enjoying Electrolit’s hydration at its art-forward installation on Coachella’s festival grounds. 

For more details, visit:
coachella.com/activities

Electrolit can be shopped at Kroger, Sam’s Club, HEB, 7-Eleven, Costco, and more, and through online channels. For more information, visit electrolit.com or follow them on Instagram or Facebook @Electrolit 

About Electrolit

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes and partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 15 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Jewel-Osco, 7-11 and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Cascadia Managing Brands for International Client

Area Sales Manager - Cascadia Managing Brands f...

Assistant Brewer - Russian River Brewing Comapny

Assistant Brewer - Russian River Brewing Comapny

Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Area M...

Brewer - Topa Topa Brewing Co.

Brewer - Topa Topa Brewing Co.

Product Development Coordinator - New Holland Brewing Company

Product Development Coordinator - New Holland B...

Manufacturing Planning & Purchasing Manager - Awakened Foods

Manufacturing Planning & Purchasing Manager - A...

View All Jobs|Post a Job

More News

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Target Expands THC Drink Opportunity In Minnesota
  2. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  3. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Taste Radio: Khloud Has Khloé, But Community Builds The Brand
  7. Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  2. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  3. How Mocktail Club Cracked The Control State Retail Channel
  4. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  5. Former Casamigos Team Launches RTD
  6. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  7. Report: Pernod Ricard and Brown-Forman In Merger Talks (UPDATED)
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙