PONTE VEDRA BEACH, Fla. — Coaqua, the premium coconut water brand known for its clean taste and craveable mouthfeel, has officially launched a full-scale rebrand—complete with a bold new visual identity, an updated brand voice, and six exciting new flavors. First unveiled at Expo West 2025, the new lineup is now rolling out across Coaqua’s 3,000-store retail footprint, with Amazon availability beginning in May.
While the name stays the same, everything else has been reimagined. Coaqua’s new branding moves in a different direction than the category’s wellness-soft tones—leaning instead into bold colors, clean design, and a voice that actually sounds human.
“The space didn’t need another brand whispering about purity—it needed one that could actually speak up,” said Co-Founder and Co-CEO Anthony Cadieux. “When Justin and I closed the deal to fully acquire Coaqua, we knew the name had always been strong—but the branding didn’t reflect the energy we bring as founders. With this rebrand, we’re not just refreshing the look—we’re redefining what coconut water can be. We’re excited to disrupt the category and grow it in the process.”
The newly launched flavors—all available in 12oz cans—include:
- Sparkling (original coconut water, lightly carbonated)
- Citrus Circus (Yuzu Lime + coconut water)
- Lemony Passion (Lemon & Passionfruit)
- Espresso’d (Espresso + coconut water)
- Soursoppin (Soursop / Guanabana + coconut water)
- Chocolate’y (chocolate + coconut water)
Coaqua’s original unflavored coconut water has also been renamed Still, emphasizing its smooth, drinkable character. Both Still and Sparkling will also be available in 16.9oz cans, a format tailored to the fast-growing convenience channel.
All Coaqua products are made with wholesome ingredients and nothing extra—every flavor is formulated with four ingredients or fewer, delivering clean, refreshing taste without the junk. No added nonsense, no compromises.
“I first discovered Coaqua in New Zealand and knew instantly it was something special,” said Co-Founder and Co-CEO Justin Bruckel. “The liquid was unforgettable. We’ve always believed in it, and now the branding finally matches the quality inside the can.”
Coaqua’s rebrand and expanded flavor lineup come at a moment of significant momentum. The brand has seen standout performance across all major channels—including mass, convenience, food service, and specialty retail. Coaqua achieved 60% year-over-year growth in Sprouts, ranks #1 in unit velocity per SKU in the West region (MULO), and was recently voted the #1 new product out of 50 products at Meta’s internal vendor fair.
“This is good coconut water,” Cadieux added. “No need to perform. Just chill vibes, real taste, and maybe a little irreverence.”
About Coaqua
Coaqua was rediscovered and reimagined by best friends and Co-Founders Anthony Cadieux II and Justin Bruckel, after Justin first came across the brand on a trip to New Zealand. In 2024, the pair fully acquired Coaqua from its original founder and began shaping the brand to reflect their long-held vision: bold, clean, human, and built to last. Today, Coaqua is one of the fastest-growing functional beverage brands in the U.S., with strong momentum across mass, convenience, specialty, food service, and an expanding presence in premium on-premise hospitality. The brand is now featured in top-tier hotels including the Ritz-Carlton and Marriott, with additional distribution announcements coming soon. Coaqua is currently available at retailers nationwide—with a focused push on the Northeast and East Coast, and West Coast—through partners such as Wegmans, Sprouts Farmers Market, Giant, ShopRite, Gristedes, Foodtown, Key Food, Nugget Markets, 7-Eleven, and online at Amazon and drinkcoaqua.com.
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