• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Greene Concepts Inc. Marks Over Five Years of Expansion and Community Impact with BE WATER(TM)

info_outline PRESS RELEASE posted by Greene Concepts, Inc.

Apr. 14, 2025 at 2:19 pm

X LinkedIn Reddit Facebook Email
Report Press Release
INKWBe WaterGreene ConceptsWaterArtesianWalmartBeverageNorthCarolinaRetail
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01
MARION, NORTH CAROLINA / ACCESS Newswire / March 18, 2025 / Greene Concepts Inc. (OTC Pink:INKW), a leader in premium artesian spring water, reflects on more than five years of remarkable achievements since launching its flagship product, BE WATERâ„¢, in February 2020. From expanding distribution across major retail channels to delivering vital resources during times of crisis, the company has solidified its position as a dynamic player in the beverage industry.

Since its debut, BE WATER, sourced from natural artesian springs nestled beneath North Carolina's Blue Ridge Mountain, has grown from a regional offering to a nationally recognized brand. A pivotal moment came in November 2020 when Greene Concepts secured a partnership with Walmart, the world's largest retailer, making BE WATER available to millions through Walmart.com. This milestone was followed by physical shelf placement in Walmart stores in the Southeast in mid-2024 is a testament to the brand's rising demand and operational scalability.

Greene Concepts has also invested in its infrastructure to support this expansion. In February 2025, the company completed extensive upgrades to its Marion, NC bottling plant, enhancing production capacity and efficiency. Plans for a large-scale water refill station outside the facility, announced in early 2025, promise to serve government, commercial, and private needs with thousands of gallons of clean artesian water daily. This initiative, coupled with discussions to supply water to the Middle East amid regional shortages, underscores the company's ambition to address global water challenges.

Beyond business success, Greene Concepts has consistently stepped up to support communities facing adversity. The company has provided vital water donations to regions grappling with wildfires, floods, extreme cold snaps, and other natural disasters across the United States. These efforts have delivered clean, safe hydration to rural and underserved areas hit hard by environmental crises. "We're not just a beverage company; we're a partner to communities in need," said Lenny Greene, CEO of Greene Concepts. "Providing clean water during crises is part of who we are, and it's a privilege to make a difference."

Financially, the company has strengthened its position for long-term growth. In October 2024, Greene Concepts eliminated all outstanding convertible debt, some dating back to 2018, bolstering its balance sheet. Additionally, a large strategic partnership in January 2025 positioned Greene Concepts as a key white-label manufacturer, diversifying revenue streams while leveraging its state-of-the-art facility.

Since 2021, Greene Concepts has teamed up with Camping World, a top retailer serving the outdoor and RV community, to bring BE WATER to over 200 locations across the country. This partnership opened a distinctive sales channel, reaching customers far beyond the usual grocery or convenience store settings. "Our goal is to deliver exceptional water wherever people need it whether they're camping, shopping, or rebuilding after a disaster," said Lenny Greene, CEO of Greene Concepts. "Every milestone we hit brings us closer to that vision."

Greene Concepts' achievements have not gone unnoticed. In 2024, Walmart invited the company to mentor prospective vendors at its Open Call event, following Greene Concepts' own "Golden Ticket" win in 2023; an accolade recognizing BE WATER's market potential. This recognition highlights the company's growing influence and credibility within the retail ecosystem.

"Looking back at our journey since launching BE WATER there is a rich history of steady progress in building a strong brand, forging key partnerships, and stepping up for communities when it matters most," said Lenny Greene, CEO of Greene Concepts. "I'd guess that's why many investors see INKW as a legacy stock worth holding in their portfolios. It's not just about where we are today, but the foundation we've laid for tomorrow. Ours is a story of resilience and purpose that seems to resonate with those who value long-term potential."

As the global bottled water market continues to expand, valued at $372.7 billion for 2025 and projected to reach $509.18 billion by 2030 with a 6.4% CAGR (see: Grand View Research), Greene Concepts is well-positioned to capitalize on rising demand for premium hydration. With a lean, adaptable business model, a robust distribution network, and a proven track record of execution, the company offers investors a compelling story of resilience and opportunity. "We've built a foundation that's ready for the future," Greene added. "The best is yet to come as we scale responsibly and keep quality at the heart of everything we do."

Follow Greene Concepts, Inc. on Social Media (X) at: @GreeneConcepts


About Greene Concepts, Inc.

Greene Concepts, Inc. is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, BE WATER, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.


CONTACT:

Greene Concepts, Inc.

Investor Relations

IR@greeneconcepts.com

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Area Sales Manager - Louisville, KY - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy ...

BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE

BUSINESS DEVELOPMENT DIRECTOR - North Carolina ...

Sales and Marketing Mid-Atlantic (DC/MD/VA) - NO DAYS OFF

Sales and Marketing Mid-Atlantic (DC/MD/VA) - N...

Brewer - Topa Topa Brewing Co.

Brewer - Topa Topa Brewing Co.

Regional Sales Manager - PNW  - Alaskan Brewing Co.

Regional Sales Manager - PNW - Alaskan Brewing...

Brewer - New Trail Brewing Co

Brewer - New Trail Brewing Co

View All Jobs|Post a Job

More News

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Target Expands THC Drink Opportunity In Minnesota
  2. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  3. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Taste Radio: Khloud Has Khloé, But Community Builds The Brand
  7. Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  2. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  3. How Mocktail Club Cracked The Control State Retail Channel
  4. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  5. Former Casamigos Team Launches RTD
  6. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  7. Report: Pernod Ricard and Brown-Forman In Merger Talks (UPDATED)
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙