Grape Soda Grew Up with Culture Pop’s Newest Flavor

Culture Pop, the soda brand made with real, simple ingredients, has launched its 9th flavor, Grape – and it tastes even better than you remember.

Watertown, Massachusetts (April 16th, 2025) - Culture Pop Soda, the better-for-you soda brand made with real, simple ingredients, has officially dropped its ninth flavor: Grape. It’s everything you loved about classic grape soda – refreshingly grown up. 

Made with real fruit juice and live probiotics, it’s packed with bold, vibrant flavor and free from refined sugar, stevia, and artificial ingredients. It’s a deliciously refreshing take on a beloved OG. Brisk, bright sips of true grape goodness perfectly balanced with the slightest hint of elderflower crispness.

The new flavor is launching alongside a nostalgic “Grape Grew Up” marketing launch campaign, inspired by the ’90s and reimagined for today. Because growing up doesn’t mean letting go of what you loved—it means finding a version that’s grown with you. 

“We wanted to take a flavor that so many people grew up with and make it feel refreshing, delicious and new – without losing any of the flavor or fun,” said Tom First, Founder and CEO of Culture Pop Soda.

Culture Pop recently launched across the country in Target and on Target.com, where the new Grape flavor will be available alongside seven other flavors. You can also find Grape at Whole Foods, Amazon, drinkculturepop.com, and is coming soon to Albertson’s and Safeway stores.

Founded in 2020 by beverage industry veteran Tom First, co-founder of Nantucket Nectars, Culture Pop is on a mission to bring soda back to its roots—crafted, real, and made with ingredients you can feel good about.

About Culture Pop Soda

Founded in 2020, Culture Pop Soda is a crafted, probiotic soda made with real, organic fruit juice, organic spices and herbs, and live probiotics — with no refined sugars, no high-intensity sweeteners like stevia or monk fruit, and no artificial ingredients. Each of Culture Pop’s nine flavors are inspired by familiar, fruit flavors that are delicious, refreshing, and perfectly sweetened.

Every 12 oz can is packed with billions of live probiotics to support digestive health, which aids gut health. Culture Pop Soda is vegan, certified non-GMO, gluten-free, plant-based, shelf-stable, and kosher.

You can find Culture Pop in over 18,000 stores nationwide including Target, Whole Foods Market, Walmart, Albertson's & Safeway stores, Sprouts, & other major retailers. Find the closest retailers to you HERE.

Culture Pop is available online in 12 packs at drinkculturepop.com and on Amazon for $32.99 and free shipping.

Press Contact: Haley Martin, Director of Social and Brand Communications