Oaxaca, Mexico – Rosaluna Mezcal, the award-winning all-natural mezcal brand crafted in the
hills of Oaxaca, is proud to announce the successful closing of its Series A financing round, led
by renowned wine entrepreneur Sacha Lichine, Founder of Château d’Esclans and creator of the
globally acclaimed Whispering Angel. Mr. Lichine, in collaboration with Shaw-Ross Importers,
played a pivotal role in bringing Whispering Angel to the United States, establishing it as a
phenomenal success that redefined the rosé market.
In addition to leading the investment, Mr. Lichine will join Rosaluna’s Board of Directors,
bringing with him decades of experience in building and scaling global beverage brands. His
involvement marks a significant milestone for Rosaluna as it accelerates its mission to share the
magic of mezcal with consumers around the world.
“Sacha has an incredible track record of building global brands that connect deeply with
consumers,” said Freddie Martignetti, Co-Founder and Chairman of Rosaluna. “Having him as
a partner and board member provides unmatched insight and leadership as we continue to grow
Rosaluna.”
Rosaluna also announced a new national partnership with leading wine and spirits importer
Shaw-Ross International Importers, which will expand the brand’s footprint across the United
States. With Shaw-Ross’s extensive distribution network and proven track record of success,
Rosaluna is well-positioned for rapid growth in both on- and off-premise channels.
“We are thrilled to welcome Rosaluna to the Shaw-Ross portfolio,” said Scott Jove,
President of Shaw-Ross. “The brand stands out in the mezcal category due to its
authenticity, exceptional quality, and compelling storytelling. We’re excited to help scale
their vision within the U.S. market.”
Rosaluna is handmade in small batches on a family farm in Santiago Matatlán, Oaxaca, using
only two ingredients: agave and water. With the combined efforts of industry veterans like Sacha
Lichine and the expertise of Shaw-Ross Importers, Rosaluna is poised to embark on a new
chapter of growth and success.
About Rosaluna Mezcal
Rosaluna is an all-natural, handcrafted mezcal made in Oaxaca, Mexico. Our mezcalero’s family
has been perfecting our hand-crafted spirit for over six generations. Made from only agave and
water, Rosaluna is carefully crafted from our own Capón Espadín Maguey. As a single-estate,
vertically integrated operation, we control every step of the process – from growing and
harvesting to distilling and bottling – ensuring exceptional quality and consistency. This allows
us to create a product that is USDA Certified Organic, Additive Free, Gluten-Free, Non-GMO,
Zero-Carb and Vegan.
About Sacha Lichine
Sacha Lichine is a globally recognized innovator in the wine and spirits industry, best known for
revolutionizing the rosé category with Whispering Angel and Château d’Esclans. His
entrepreneurial spirit and deep understanding of global consumer trends have made him a
transformative figure in the world of premium beverages.
About Shaw-Ross International Importers
Founded in 1968, Shaw-Ross is one of the nation’s leading importers of wine and spirits,
representing a portfolio of world-class brands across the U.S. Known for their commitment to
excellence and expansive distribution network, Shaw-Ross continues to be a key partner in
building sustainable growth for their partners.
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